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According to one estimate, there are over 700,000 forms of nonverbal communication which can be grouped into general categories: facial expressions

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and eye behavior, gestures and postures, vocal characteristics, personal appearance, touching behavior, and use of time and space.

• Facial exp

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

essions and eye behavior.

You face is the primary site for expressing your emotions; it reveals both the type and the intensity of your feelings. Y

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

our eyes are especially effective for indicating attention and interest, influencing others, regulating interaction, and establishing dominance.

•

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Gestures and postures.

By moving your body, you can express both specific and general messages, some voluntary and some involuntary.Slouching, l

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

earning forward, fidgeting, and walking briskly are all unconscious signals that reveal whether you feel confident or nervous, friendly or hostile,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ssertive or passive, powerful or powerless.

• Vocal characteristics.

Like body language, your voice carries both intentional and unintentiona

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

l messages. The tone and volume of your voice, your accent and speaking pace, say a lot about who you are, your relationship with the audience, and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

he emotions underlying your words.

• Personal appearance.

Your appearance helps establish your social identity. Our grooming, our clothing, o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ur accessories, and our style have a profound impact on our appearance. If your goal is to make a good impression, adopt the style of the people you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

want to impress. In most businesses, a professional image is appropriate, but in some companies, a more casual appearance is allowed.

• Touchin

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

behavior.

Touch is an important vehicle for conveying warmth, comfort, and reassurance. In business situations, touching suggests dominance, so a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

higher-status person is more likely to touch a lower-status person than the other way around. Touching has become controversial, however, because it

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

can sometimes be interpreted as sexual harassment.

• Use of time and space.

Like touch, time and space can be used to assert authority. In man

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y cultures, people demonstrate their importance by making other people wait; they show respect by being on time. However, attitudes toward punctual

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ty and comfort zones and all other nonverbal communication carry from culture to culture.

Ten Postive Body Language Habits of Highly Effective Comm

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

unicators:

1. Show that you are really listing by nodding thoughtfully;

2. Show interest in the other person by orienting your body towards the ot

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

er person;

3. Show openness by pointing your feet towards the other person;

4. Be positive by stroking your chin;

5. Show attention by eye contac

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t;

6. Show constructive attitude by a relaxed posture;

7. Show openness by keeping your hands open;

8. Show that you are focused by thoughtful 'u

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

-hums';

9. Show co-operation by an open body position;

10. Show willingness to solve something by handling documents or materials presented to you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Best-selling author, popular keynote speaker, sales and service coach, and President of Customersatisfaction.com, Dr. Gary S. Goodman, says if your marketing is on target, offering the right product, at the right price, with the right promotion, you can forget about selling. This radio and TV expert commentator cites his professor, Peter F. Drucker, and points to his own experience and Apple's iPod, to support this view.

Modern age companies, unlike the traditional firms, are spending colossal amount of resources in two key areas i.e. a) undertaking research and b) training manpower. These resources contribute to firm’s hard earned intellectual property pool. Another key distinction among the firms of then and now is the growing decentralization wherein firms are no longer trying to stay in a cocoon and avoid any outsiders.

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Useful Advices - Good Communicators Manage their Body Language

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