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Useful Advices - How I Used Humor to Survive and Thrive In Today’s Competitive Business Environment!
I recently found myself being burned out at work and so I decided to instill some much needed HUMOR into my personal and professional life. I had been a sales executive for the last 15 years, I was making a very comfortable living and everything looked great on the outside, but on the inside I was certain
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ly doing more crying than laughing. I was on the rode traveling 4 days per week, my marriage was on the rocks and I believe I was suffering from a mild case of depression. That’s when a chance encounter with a stranger changed my life.
At the time, I was employed as a Sales Director for Boca Research and
At the time, I was employed as a Sales Director for Boca Research and
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
I was responsible for our company’s booth at Comdex in Toronto Canada, the largest computer show in the country. I flew up a few months early to interview several special events companies to develop ideas and a theme for the show. I had always used humor as an effective business and communications tool an
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
d I wanted to employ a firm that would invent a creative and fun theme and promotional campaign for the trade show.
I interviewed 3 firms and decided on one that came up with the idea of a circus theme. They suggested a 3 ring circus venue with circus performers that would stroll through our space and sp
I interviewed 3 firms and decided on one that came up with the idea of a circus theme. They suggested a 3 ring circus venue with circus performers that would stroll through our space and sp
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ak with clients and perform product demonstrations. One of the performers and I struck up a close relationship during the show and started doing product demos together. His name was Jim Ince. Jim was a seasoned performer that studied at the Sorbonne in France and was very well known in the Toronto Area.
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
hat night I invited Jim to dinner to become better acquainted and pick his brain for some creative ideas. I mentioned to Jim that I really enjoyed performing with him and I wanted to develop my improvisation skill. Jim knew I lived in Chicago, IL and he suggested that I look into taking some classes at Se
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
cond City. After I returned from the show I called The Players Workshop of The Second City and signed up for their 2 year program,”Creative Expression through Improvisation”. The program took us through the creative process of Improv, culminating with the students writing, directing and producing our own
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
Saturday Night Live” show on The Second City Main stage. This was truly a tremendous experience and I learned so much. But what I really learned was that I truly had a gift and passion for Imrov and I wanted to take my life in a new direction.
My company had also agreed to participate in the world’s larg
My company had also agreed to participate in the world’s larg
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
st computer show, COMDEX. This international trade show is held in Las Vegas every fall ands easily attracts over 3 million people in a one-week period. This particular year, I was charged with running the Boca both. In additional to all the other duties associated with the show set-up and booth managemen
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
t, I was assigned to provide an interesting giveaway item to attract people to the booth.
I put on my creative sales hat and thought long and hard about what would be an innovative, creative and cost-effective way to get client and media attention. I had been racking my brain one evening and came up with
I put on my creative sales hat and thought long and hard about what would be an innovative, creative and cost-effective way to get client and media attention. I had been racking my brain one evening and came up with
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
only a few lackluster concepts, so I took a break and went out to dinner and a movie with my wife and some close friends. After dinner, I had some time to kill before the movie started so we went for a walk.We happened to come across a novelty store, wandered in and took a look around. One particular item
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
caught my eye – a propeller beanie sitting on a shelf between a pair of Groucho Marx glasses and a bucket full of unidentifiable gadgets. This was an absurd little hat – too small to fit a typical human head – with a propeller boldly affixed to the top. My creative intuition told me I must wear this cap.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
To the chagrin of my wife, I wandered around the store looking like a complete fool, but I was struck by a thought: “Technical People” are commonly referred to as “Propeller Heads” maybe there’s a tie-in!”
This was not just a new way to amuse myself and embarrass my wife; this would be an excellent indus
This was not just a new way to amuse myself and embarrass my wife; this would be an excellent indus
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ry related gimmick! After checking into the price, I realized this was too good to pass up. I decided to order a gross and emboss the phrase “The Boca Beanie” across the front and give them to current and potential clients.
I was amazed at the overwhelmingly positive response. Clients were falling all ov
I was amazed at the overwhelmingly positive response. Clients were falling all ov
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
r themselves spinning the little propellers absurdly standing atop their heads. I relayed this information to my marketing department and after some further consideration; they choose to follow my idea and purchase 25,000 propeller beanies. When my sales staff and I started giving them away at the show, t
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
he response was overwhelming. Boca had the hottest giveaway and the most booth traffic at the show, even more than Microsoft and IBM! Lines of people sneaked through the floor of the presentation hall, blocking other booths, security had to be called d for crowd control, waiting to get to the Boca booth t
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
get their hands on a “Boca Beanie”. As I frantically tried to demonstrate my products, and as an overwhelmingly number of people crowded around me, I yelled ““Be cool, don’t be a fool and get your free Boca Beanie”. It wasn’t long before the media got wind of the beanie. Before I was done spinning my pro
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
eller, I was interviewed on the CBS Evening News with Dan Rather, featured in USA Today, The Wall Street Journal and in all the industry trade publications.
This was undoubtedly the most effective sales tool I had ever employed-simple, fun and a little wacky. Most important, the inquiries and sales order
This was undoubtedly the most effective sales tool I had ever employed-simple, fun and a little wacky. Most important, the inquiries and sales order
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
s that followed were highly impressive! We set a company sales record because of the “Boca Beanie”. Humorous ideas strike at the oddest times- you can’t force a great idea, it’s born from your creativity and attention to the world around you. A recent survey published in a major business publication state
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
that “of over 700 CEO’s, over 98% of them indicated they would much rather hire somebody with a good sense of humor than somebody without one.”
So, if you are scratching your head looking to solve a business problem, look to humor, it can pay huge dividends and you can have a few LAUGHS in the process!!
So, if you are scratching your head looking to solve a business problem, look to humor, it can pay huge dividends and you can have a few LAUGHS in the process!!
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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