Useful Advices - Business

You'd think that talking to people face to face would be by far the easiest way to communicate, woul

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

dn't you, and that can be true. But did you know that according to Professor Albert Mehrabian only

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

% of the actual words we speak make up the communication, with 38% being the way we say what we say,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and a massive 55% body language.

What that means is for your communication to ring true, your messa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e, the way you convey it and how you feel about it have to be aligned.

If for example you say "I'm

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eally OK with this!" but you're avoiding eye-contact and looking stressed, the person you are talkin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to will probably realise that you're saying one thing and meaning something else.

This knowledge m

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ay be a bit worrying and make you feel rather exposed, knowing that people can read your communicati

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n so easily, and if it does, what can you do to make your communications feel more comfortable?

Her

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

are a few tips I've found work for me and my clients.

1. Listen with awareness. When you find your

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

elf drifting away, consciously bring yourself back.

2. If you're not really interested in what's be

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ng said but you know you can't escape, act as if it is really interesting. Tell yourself there's som

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

thing to learn and make a point of sitting and leaning forward, or if you're standing lean in slight

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

y (but not invading the other person's space), keeping eye contact, asking a question if appropriate

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

. You might be surprised to note that the subject was more interesting than you thought it would be.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

3. To help you concentrate, listen for three things that you can either reflect back to the person

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ou're talking to or note for yourself. This will give you a focus of interest.

4. Smile - if you wa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t people to talk to you, scowling with your arms crossed is not attractive.

5. Keep practising - th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

more you work on making your body language match what you say and the way you say it, the easier it

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

will get.

Of course, it's all about rapport but this time it's about being in rapport with yourself

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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What my father didn’t know about communicating and relationships would fill volumes, but about hard work, he knew. And about turning that hard work into money, he knew.

When email is used well, it is a low-cost, high-value way of reaching your prospects and customers; poor use of email is often illegal and can destroy your sales. When the skills of creating good email are described, many of them seem obvious, yet how many do you forget in your rush to press the 'send' button?

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