Useful Advices - Business

Congratulations. You’ve made the commitment to improve communications around your corporate headquarters with digital signage. Y

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ou’re convinced it can grab the attention of your fellow employees, inform workers of important announcements and even motivate

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

them to attain higher levels of performance.

Now you’re faced with a hard reality: Where are you going to get the content for y

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ur corporate digital signage network? Before you panic, if you’re like most businesses in America, you have quite a few resource

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s at your fingertips that will make providing content for the digital signage network easier than you might think.

An obvious p

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lace to start is your portfolio of marketing resources. JPEG, GIF and TIFF files of everything from company logos to photos of p

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

oducts, employees, executives, offices, production lines and even installations of your company’s products at customer sites are

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a good place to start.

Don’t forget your video resources. Perhaps you have commercials, footage from corporate meetings and se

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

minars, awards ceremonies, company trips, training sessions and other events that will come in handy.

Next review your company’

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

customer and employee training materials for graphics that might frequently be needed. Cut-away drawings of products, illustrat

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ions of manufacturing techniques and processes, flow diagrams and pie charts are but a few of the resources that probably are av

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ailable. Don’t restrict your search to printed material. Remember to review PowerPoint presentations, Flash animations and HTML

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ages for these content treasures.

Depending upon where you intend to display your digital signage information, another invaluab

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

le source of information can be the very spreadsheets production and sales managers use to track performance. Tools exist that a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

llow data acquired from these sorts of applications to be automatically formatted and presented on a digital signage network.

I

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the hands of your in-house communications department, these existing resources can be transformed into digital signage gold. It

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

’s not that your creative team won’t ever have to take pictures or shoot video footage. Certainly, if you intended to create and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

maintain a digital signage presence that’s fresh and engaging, you’ll constantly be adding new content. However, the decision t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

add a digital signage network at your company doesn’t have to create headaches for them, either. You and your company already p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ossess many of the elements needed to get started. It’s just a matter of identifying existing resources and putting them to work

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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During the last period we can recall the Savings and Loan and Junk Bond Scandal everyone was up in arms over that. It led to a public mindset that all business people were greedy and evil. One songwriter in the band Jefferson Starship who wrote “We Built This City on Rock and Roll” had a verse in his song; “Someone always playing corporation games; Who cares they're always changing corporation names.”

Do you want a surefire way to highlight the newest products of your company? Or do you want your product sales to go sky-high?

A true story: In the course of sending out a mailing to prospective clients, I found it necessary to verify some addresses. I called the main telephone number for one of those prospective clients. The receptionist answered the call, and a conversation ensued... Receptionist: ABC Company. Wendy: I have some correspondence that I’m addressing, and I need to verify some information. Your mailing address is 123 Main Street? Receptionist: Sounds right. Sounds right? (Question: How did she get to work that morning?) Sounds right? Does this sound right to you?

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Useful Advices - Digital Signage Content May Be Closer Than You Think

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