Useful Advices - Business

Often times people assume that listening is the same as hearing; that is instinctive. Unfortunately, because of this f

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

alse misconception, little effort is made to develop effective listening skills. Many consequences can result from the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

lack of use of this critical skill. Problems occur such as misunderstandings, confusion, hurt feelings, incomplete ins

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ructions, loss of important information, embarrassment, and frustration. All of which could be alleviated if proper li

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

stening techniques were learned and practiced.

Webster defines the word listen as:

“to pay attention to sound,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to hear something with thoughtful attention: to give consideration, to be alert to catch an unexpected sound.”

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

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Listening is one of the most important, yet most under practiced and least often used skill in human behavior. Re

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

searchers have calculated that close to 75% of oral communication is ignored, misunderstood, or quickly forgotten. Obv

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ously, good communication is a critical element in an efficient and productive work place.

The five key skills for ef

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ective listening and understanding:

1. Show interest.
2. Focus on key issues.
3. Summarize and check for un

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

erstanding.
4. Listen for common threads.
5. Explore and respond to feelings.

Effective listening develops

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

and keeps business associations strong, personal relationships healthy, and provides a basis for trust, credibility a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d understanding between people. Active listening can accomplish a great deal and make a huge difference in your own ef

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ectiveness and efficiency. Listening is a commitment and a compliment. It is a commitment to understanding how other p

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eople feel, how they see their world. It means putting aside your own prejudices and beliefs, your anxieties and self-

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nterest, so that you can step behind the other person’s eyes. It allows you to look at things from his or her perspect

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ve. Listening is a compliment because it says to the other person: “I care about what is happening to you, your life

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and your experience are important.” People usually respond to the compliment of listening by liking and appreciating y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

u.

Remember, it is dangerous not to listen! You miss important information and you do not see problems coming. When y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u try to understand why people do things, you have to mind-read and guess to fill in the gaps in your listening skills

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Useful Advices - Active Listening

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