Useful Advices - Business

E-mail has become the most important information vehicle today and its usage increases hourly eclipsing other modes of communication. Of course, therein lies the rub. Because writin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

g—and poor writing specifically—is now on show for all to see, the pandemic of sloppy writing is proliferating at the speed of light! And the cost? Inestimable. Irate clients, passe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

-over promotions and damaged reputations are a high price to pay for not taking the cure to remedy your writing ailments. The treatment? Apply these six writing tips daily.

1. Get

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o the point!

Don’t spend a lot of time and space dancing around the purpose of your message. If not the first sentence, within the first three the reader should know the purpose of

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your message and what he/she is to do with your information. Note: Always answer this question: My purpose is WHAT so that my reader will do WHAT?

2. Always, always keep your reade

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r in mind. Ask yourself: who is my reader and what does he/she need to know? Keep an image of your reader in your mind’s eye. How does the reader feel or think about my topic? Wha

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

does he/she need to know? Will what you want to have happen, happen through the power of your writing? Answers to these questions will help you keep reader-oriented in your writin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. Note: Write down six questions the reader might have about your topic.

3. Does your document come full circle? In other words, if you were to read just your introduction and co

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

clusion, would the reader know what your topic is about? Cover the body of your e-mail and see if it does. If not, revise. Note: Since readers tend to scan e-mails, repeat the focus

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

of your e-mail in the last sentence.

4. Eliminate the Ultimate Weasel Word: There. As you work to make your writing clearer and simpler, eliminate the word there from the beginni

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

g of your sentence. Even though this non-word has been used throughout writing history, its use does not produce clean, sharp text. It should be expunged forever from your writing.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

strong statement? No. There forces you into using passive voice. For example, There is, there was, there are. Therefore, starting sentences with there becomes a lazy way of writing

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Your writing will become more concise, clear and dynamic by removing this "weasel word." Dull, flat writing wastes time and shows little thought on the part of the writer. Note: Th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ere should not be used anywhere in your writing.

5. Short and sweet is still a good motto. Unnecessary words clutter your writing and confuse reader. Asking yourself how can I sa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

this more clearly and concisely should trigger your editing pencil. Think the Nifty Fifteen Rule: fifteen words to one sentence. Note: Some experts are advocating twelve words per

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

entence.

6. Say No! to the To-be verb. Colorless, uninteresting sentences usually come filled with to-be verbs: is, am, are, was, were, be, been, being. Getting rid of these verbs

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

in your writing does your reader a favor. Eliminating as many of these as possible will go a long way to making your writing more interesting and less wordy. By getting rid of as ma

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ny to-be verbs as possible you will accomplish two things:
1. Your sentences will virtually leap off the page with fresh, vigorous language.
2. Your sentences will become

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lear and concise.
Note: Even in technical documents, reducing 50 percent of your passive verbs will do your reader a favor.

6. Simple is best. Remember, you are having a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

conversation with your reader. You write to inform, persuade or motivate—not to impress with the depth of your vocabulary. Note: How will you engage readers if they don’t understand

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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No one looks forward to reprimanding an employee. However, the process will go much more smoothly if you don't make the mistakes that I describe below. Here are 10 deadly sins found in reprimanding employees.

A car wash fundraiser might seem like a simple thing to organize. What do you need besides a hose, a couple of buckets, soap, water, some towels and volunteers? This might be fine to raise a few hundred dollars.

Presence is the ability to empower and influence others into believing in you, trusting in you and jumping on the bandwagon. You give them the energy they need to bring to pass the results you want. You help them see themselves in the future carrying out your vision. They become excited and energized by your passion and enthusiasm. They are magnetized and motivated by your charisma. What's more, they are lifted and inspired by your optimism and expectations. In essence, with influential presence on your side, you're a source of empowerment, encouragement, inspiration and permanency to your prospects.

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Useful Advices - 6 Writing Tips to Avoid Sloppy E-mail Writing

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