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    Any observant professional would have now been aware of the Hong Kong and Shanghai Bank's advertisemen
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ts that touted it as "the world's local bank". The pictorial display of intimate knowledge of local cu
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    stoms of countries where they operate is very impressive.

    Organizations with subsidiaries around the
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    globe know the pitfalls of not observing appropriate behaviour when dealing with the locals of their v
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    arious markets. Losing their market share without implementing effective measures is one of the unfort
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    unate consequences.

    Moreover, it is a common fallacy to presume that all Asians share exact same ment
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ality, practices and religion because they all look the same. Anyone who never interacts with people o
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ther than their own naturally makes such assumptions, which will lead to unnecessary stereotyping and
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    prejudices.

    Henceforth, it is a company's responsibility to ensure that their expatriate staff acquir
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    e the sensitivity, understanding, knowledge and intelligence before they are tasked to liaise with or
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    work directly with the locals - be they employees, business associates or customers.

    It cannot be den
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ied though that there are a few common threads that the various Asian societies share. For example, th
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    e hierarchical structure of a typical Asian management which defers to the head of the company - who h
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    as the final say in a decision or may be a mere figurehead. Or, the theory of Feng Shui that [almost]
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    every ethnic Chinese and subcontinent North Indian - and increasingly Western - businessman takes to h
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    eart.

    Thus, it is imperative to know not only what motivates the Asian person from a particular socie
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ty at work; but also the how's, why's and when's to make an approach to a negotiation. Or even a commi
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    tment to honour a contract that may take months to conclude.

    Besides the obvious competitive advantag
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    e that ultimately leads to market leadership; the Returns on Investments benefit the company in the lo
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ng run too if they make the effort to recognise and adapt accordingly to different Asian environments.


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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