Useful Advices - Business

I don’t claim to be a good advertising writer. But over the years, I’ve s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ent hundreds of business letters. Here are a few things I try to include

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

in each of them:

l. The headline, first sentence, and P.S. are usually t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he best-read parts. They need to dramatize an offer, or focus on the reas

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on the letter was sent.

2. Most letters should emphasize a single theme.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Everything in the letter should relate to that theme.

3. Use active, des

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

criptive words.

4. Show customers how to solve a problem. In a letter to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

your customers, this might involve MAKING or SAVING money.

5. Readers r

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

elate to “success stories.” Can you tell them how you’ve solved a specifi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

c problem for other customers?

How about running an “open letter to cust

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mers?” Detail your plans for your company’s future, or for an upcoming tr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ade show. Tell how your reader can benefit.

6. One major question compan

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ies ask is “How do we get more response – or feedback – from a letter?”

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Here are a few ideas: give away something free; offer that item or servic

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e in the first sentence; use a color marker (perhaps red or blue) to high

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ight the letter’s main points; give readers a reason to contact you by a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

specific date; put a toll-free number, e-mail address, phone, and physica

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l address in the letter.

7. “The pain/gain concept” is an idea that’s be

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

en around for years. In it, you talk about (1) the pain or problem your r

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eader may have, and (2) how your company, product or service can solve it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Useful Advices - 7 Point Checklist for Business Letters

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