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Useful Advices - The Hottest KISS
The word ‘KISS’ sent a tingling sensation down under your heart. Frankly, I wake up everyday in my life
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
in search of a KISS. And where I find it daily from two guys, all the way down to Silicon Valley. It is
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
alled the ‘Google’.
Can you imagine, if the KISS is so hot and most wanted, why most of business execut
Can you imagine, if the KISS is so hot and most wanted, why most of business execut
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ves and CEOs keep running away from it? Well, all the management Guru are still to find and I am certain
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
y not running away from a KISS.
What is KISS? It is “Keep it Simple, Stupid”. It is a business idea whi
What is KISS? It is “Keep it Simple, Stupid”. It is a business idea whi
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
h has done wonder in numerous businesses but still strategist and planner keep running away from KISS.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
Simplicity in life goes a long way. Perfect example of this is Google home page, with a search box and v
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ry limited text here and there. I do not have to tell you, who are the cool guys from Google. They kept
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
t as simple as it could be. But believe me; they had to think this “Out of box”. Is it very difficult an
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
complex to stay simple?
There is an old saying that, “tougher than recognizing the merits of simplicit
There is an old saying that, “tougher than recognizing the merits of simplicit
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
is sticking with it.” Logical business thinking loves and admires simplicity but why executive do not l
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ike it. They buy into the idea of jazzy and sassy words. Most of executives give in these trying time of
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
their convention. But few resisted and become star Kisser.
When AOL launch it version for window they k
When AOL launch it version for window they k
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
pt it as simple as it could be. Steve Case, then CEO, said, “We always said that we viewed AOL as being
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
bout the Internet and a whole lot more and less about the technology and more about the user experience”
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
But people mocked and criticized him for his simplicity. Nerds from Silicon Valley called his company u
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
seless and non-technical.
But Steve Case was not a person get moved by them. Many people use to give in
But Steve Case was not a person get moved by them. Many people use to give in
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
face of these criticisms and loose their leading edge. Let me make it simpler, with a quotation from jac
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
Welch, “We are in one of simplest profession. After all business is not the rocket science”.
Can I ask
Can I ask
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
a simple question would you like to kiss your girl friend through a video conference? Huuh! I will never
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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