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Useful Advices - Perils Of One-Way Communication
Technology presents an alluring, yet unfavorable trend toward one-way communication. Voice mail, invented by the late Gordon Matthews, significantly reduces the time it takes to communicate by eliminating half
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
of the dialogue. Faxes, electronic mail, and pagers offer a similar escape from human interaction. Simply tell the other person what you want and be done with them until next time. No questions, no discussion
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
, no problem.
Telephone answering machines began helping us do this over 20 years ago. Answering machines spawned voice mail, which has virtually eliminated the need to answer the telephone. AT&T reports that
Telephone answering machines began helping us do this over 20 years ago. Answering machines spawned voice mail, which has virtually eliminated the need to answer the telephone. AT&T reports that
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Caller Identification (ID) remains a very popular service. Caller ID, which debuted in America almost 10 years ago, allows subscribers to avoid a phone conversation based on the identity of the caller. The de
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ision to not interact is made before the subscriber even picks up the handset. Alexander Graham Bell would have never guessed that we would willingly trade the privilege of two-way communication in favor of an
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
unanswered phone call.
Most of us have embraced this new technology because it saves time, but there is a downside to all of this time efficiency. We know that people don’t like to take orders; they like to ta
Most of us have embraced this new technology because it saves time, but there is a downside to all of this time efficiency. We know that people don’t like to take orders; they like to ta
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ke part. One-way communication delays or eliminates the benefit of clarifying questions. Unanswered or in some cases unasked questions can lead to assumptions, which are often a symptom of poor communication.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
echnology, for all of its practicality, is turning us into machines. Facsimile transmission, for example, is a great way to send printed materials over the telephone line, but it does not allow for spontaneous
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
give-and-take between the sender and receiver.
We try to use electronic mail, an improved version of faxing, as a substitute for two-way communication by employing symbols and acronyms. “E-smiles,” lifeless ty
We try to use electronic mail, an improved version of faxing, as a substitute for two-way communication by employing symbols and acronyms. “E-smiles,” lifeless ty
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
pographical faces that have been turned on their sides, are often used to show that the sender is pleased about something. E-mail users also employ a series of acronyms designed to supplant the more emotive ing
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
edients of two-way communication. So instead of laughing out loud as we do in a telephone call or a conversation, we might type “LOL,” which means that we would be laughing out loud if we were actually taking t
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
he time to talk to each other.
Pagers that transmit alphanumeric codes, such as phone numbers, are probably the simplest and most efficient one-way message devices. The message is clear: “Call 555-5555.” But
Pagers that transmit alphanumeric codes, such as phone numbers, are probably the simplest and most efficient one-way message devices. The message is clear: “Call 555-5555.” But
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
in many cases the sender does not receive a response. Has the original page message been received? What if the targeted recipient has left his pager home that day? What if he left the pager in Lake Winochobe
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e last weekend? Without a confirmation reply, the sender goes on with his day, blissfully believing that communication has taken place.
A timely and efficient acknowledgment--“yes, I understand you”-- is the m
A timely and efficient acknowledgment--“yes, I understand you”-- is the m
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
st important part of any exchange. Truly “care-full” communication is two-way messaging that allows the receiver instant and unrestricted dialogue with the sender. We must learn to balance the use of technology
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
and real-life conversation. Making time for discussion can reduce the number of assumptions and misunderstandings originating from one-way communication and help us reap the full benefits of our most important
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
dialogue.
Balance can be achieved by incorporating all forms of communication into our daily routines. We need to make time to have more interactive conversations per day, especially with people that we would
Balance can be achieved by incorporating all forms of communication into our daily routines. We need to make time to have more interactive conversations per day, especially with people that we would
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
prefer to e-mail. It is no coincidence that “difficult” people are likely to be recipients of our one-way messages and that relationship problems are often due to a lack of personal interaction. Conversation i
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
s often the best form of two-way communication. After all, there are some things that need to be said in person.
My friend Paul and his wife have set up a sophisticated code in a noble attempt to enrich one-wa
My friend Paul and his wife have set up a sophisticated code in a noble attempt to enrich one-wa
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
y paging. Paul proudly explained to me that a “911” page means there is an emergency and that “914” means that his wife loves him. And that’s what it has come to; we now tell people that we love them via pager
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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