Useful Advices - Business

If you’re one of those individuals who occasionally ponders the mysteries of the universe, you may have wondered why we have two ears instead of just one. The answer depends on who you ask, as it does with many things.

According to scientists who specializ

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e in such matters, sound usually reaches one ear a fraction of a second faster than it reaches the other ear. By calculating the difference in receiving times between ears, the brain can pinpoint a sound source within two or three degrees.

The ability to l

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

isten is just one of the tools of communication. The ability to speak so that others really hear and understand you is another, and in business, the degree to which you can get people to listen can be the degree to which you get the greatest payoff. Sometim

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

es the cards are stacked against you, but you can improve the odds by speaking more effectively.

Here are three things you can do to get people to listen:

1. State the facts. For example, when you’re in a meeting, make observations that place you in contr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ol. Demonstrate your knowledge of the situation, and describe strategies. Go step-by-step and be logical. Don’t talk over people’s heads or expect people to grasp your style of speaking.

2. Give a compliment. For example, when you remark to someone who you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

know has been dieting that he or she’s lost weight chances are that person will be friendly toward you. People love compliments and attention, but make sure that the complement is appropriate. If you’re a male, it’s pretty stupid to tell a female boss that

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

she’s wearing a nice sweater.

3. Confound your audience. By confounding someone, I mean use your knowledge of the language to impress someone by using interesting words, grammar, and sentence flow. This takes skill and practice, and many people cannot do i

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t, but if you can, you’ll show great intelligence. Don’t use huge, polysyllabic words or mundane examples. My point is, use language as an asset to gain control.

Another trick for getting someone to listen is to determine which sense of perception the othe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r party responds to. There’s an old paradigm that the world is divided into three types of people: those who relate most to the sense of hearing, or to feeling or to seeing. You can communicate effectively with people by appealing to whichever of the three

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

senses they relate to most.

A feeling person responds to images of touch: “I feel that my product will touch the hearts of everyone who comes in contact with it.” A seeing person responds to images of vision: “I see that you are a big-picture person who ca

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

envision the power of this marketing plan.” A hearing person responds to images of sound: “I can hear the victory bells and the applause from the audience after they hear this proposal.”

The success of any communication depends on believability. You have

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to say what you mean and mean what you say. If you’re credible, it will show. However, be careful because the opposite is true, too. Believability is the name of the game.

Remember, communication is a two-way process involving both talking and listening. B

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eware of falling into the trap of spending too much time on one-half of the process. To be a good communicator, you must listen well. Listening skills, and the ability to read how well others are listening to you, is crucial to success in business.

A good

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

listener must form a partnership with an individual or group and engage in a give-and-take situation with concentration and patience. Here are few things you can do to listen more effectively:

• Listen to the entire message. Take in all of it be before you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

speak. This can be a big task for you because some people will take the floor and go on and on, but always be courteous.

• Put your thoughts and ideas aside while you are listening. Concentrate on the speaker’s words. You won’t hear if you don’t put out s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

me effort. We all have an inner voice and we talk to that voice more than we talk to anyone else. That voice needs to be shut down temporarily.

• Deal with your inner conflicts and emotions some other time. Don’t let your problem of the day interfere with

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

your ability to hold a conversation.

• Listen for the speaker’s ideas and feelings. Don’t get hung up exclusively on words.

• Listen positively. Don’t make internal judgments while the person is talking. Be open-minded and interested.

Another important p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

oint to effectively listening is to watch the body language of the other person. When you speak, your body sends messages, and there are six possible messages, to be exact. Those messages are happiness, sadness, anger, fear, disgust and surprise. When you l

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

earn to read those signals in other people it will greatly help your success in communicating with them.

Anyone can learn to become a good communicator. It’s a skill that incorporates the use of common sense, patience and teamwork. Just give and take, and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

don’t talk just to hear yourself. You’ll be amazed at how much better your business and personal relationships will be when you learn to listen and speak more effectively.

Copyright©2007 by Joe Love and JLM & Associates, Inc. All rights reserved worldwide

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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I look back on my career and I see with perfect hindsight how shortsighted I was in handling certain customer relationships. And because of my failings and miscues I’m in a good position to notice when others are being shortsighted or foolish with me. Generally, when they're enforcing ever rule and counting every nickel, they're in financial trouble and it's a good time for customers to seek alternatives.

Visualize yourself as successful, become your own Einstein, a brilliant visionary who had a tough sales job.

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