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    The number of business emails we send and receive continues to grow at an amazing
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    pace. And from my personal experience, more and more of my clients that prefer em
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    il communications as a preferred communications mode. Email can be a very effecti
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    e and efficient means of communicating. However, how many of the emails we send a
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    d receive can we honestly say are effective and efficient? And what can we do to
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    improve our email communication?

    Looking at those questions, Your Strategic Think
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ng Business Coach developed a short list of six (6) strategic steps to take to imp
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ove your email communications.

    Strategic Step #1: Write a title for your email a
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    if it were a “headline” in a newspaper or a strategic marketing communication. T
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    he email title must grab the recipient’s attention and should describe the content
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    and a benefit to make the email recipient curious enough to open your email.

    Stra
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    egic Step #2: Use an email address that is recognizable to the recipient so your
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    mail will be opened and not automatically deleted or deleted quickly by the recipi
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ent.

    Strategic Step #3: The opening sentence of your email must also grab the at
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ention of the email recipient so they will read on.

    Strategic Step #4: Be very cl
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ar in the first paragraph about what you are offering, providing, inquiring about,
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    etc. and why there is value for the recipient to respond to you or to take some re
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    quested action.

    Strategic Step #5: Include a call to action for the reader that
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    specifically tells the reader what you want the reader to do next.

    Strategic Step
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    #6: Make it very simple and convenient for the recipient of your email to respond


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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