Useful Advices - Business

Images transmitted through the eye give us our first impression of everything we encounter. So, a letter, a memo,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

an email, or any other type of correspondence gives the receiver an immediate impression from professional to unpro

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

fessional, from interesting to boring, from tasteful to gaudy, etc.

Some companies require that all correspondence

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s have a particular style and format. If yours does not, you should develop your own.

When we first look at a she

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

et of paper containing words, our first action, for a split second, is to run our eyes over the entire paper. We pe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

form this scan without actually reading any words. We take in the sheet as a whole, seeing it as a single piece bef

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ore we begin to look at it in parts. In this moment, we question: "Am I going to read this?" "Is this going to be i

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nteresting?" Then from just the "look" of the document, we form an opinion.

Don't lose your reader in that one spl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

it second! Use formats and visual impact to your advantage.

The positioning of your written information on the pag

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e will help emphasize to your reader the importance of what you are communicating. Don't bury vital or fine points

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n a sea of words.

These tips will help make your page more visually interesting and easier to reference:

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

i>Indent over, breaking that visual line. Add an eye-catching symbol like a bullet or an arrow showing the way you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

want your reader go.

White is good; utilize the white space on your page.

Use simple, clear fon

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ts sized to 12 points.

Use headings, subheadings, and/or symbols to help organize lengthy or complicated

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

documents.

What about using color in your business correspondences? For formal business letters, black

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

print is still the rule. Color for visual effect is desirable in the letterhead, but not in the text.

Other lette

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rs, such as sales letters, are acceptable with color to emphasize points and add excitement. The same is true for

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

splashy fonts.

Borders may be used on the side or at the top and bottom of formal business letters on the first pa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ge only in lieu of letterhead. Some graphics, such as small graphs and charts, may be used in formal business lett

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ers. However, graphics such as those that come from clipart collections are considered bad taste in formal letters

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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After working for many years with entrepreneurs in all walks of business, I find that what separates the successful from the not-so-successful is attitude. Entrepreneurs who are going to make it big need to have moxie.

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