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  • Useful Advices - Create a Magic Connection with Clients, Leads, and Business Associates -- Part II

    Part I of this article explored how Neuro-linguistic Programming (NLP) pinpoints ways to gain instant rapport with clients, leads, and business associates, and more specifically, how we can use physiology, matching and mirroring to create instant magic communication.

    Part II examines how NLP uses tonality and words to establish rapport.

    TONALITY

    While physiology accounts for 55% of communication among humans, tonality ac
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    counts for 38%. Most people have had the experience of someone saying, “I’m fine. Nothing’s wrong.” While the words on the page seem to indicate that this person doesn’t have a problem, the tone used speaks louder than the words. Without tone the words suggest that the speaker doesn’t have a problem. Consider irony and sarcasm; both are communicated through tonality. If a person says, “I’m fine. Nothings wrong,” in a pleasa
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    t voice, she creates a different meaning than if she says the same words though clinched teeth and a low angry tone, or with a flippant tone. Someone yelling “I’m not mad,” isn’t convincing. If this happens in a sitcom, we laugh. In real life, we dismiss the words and read the meaning from the tone of voice. Often tonality is more subtle than these examples, but still a powerful communicator. Boredom, excitement, anger, mel
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ncholy, disbelief, questions, enthusiasm, honesty are more often communicated through tone, rather than words.

    When talking on the phone, it is crucial to be aware of tonality. In a phone conversation, both people are communicating via their tonality, often unconsciously. The business person that wants to create magic and rapport doesn’t leave tonality to chance.

    Tonality includes:
    tone (pitch: high, low);
    temp
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    (speed: slow, fast);
    timbre (quality: clear, raspy);
    volume (loudness).

    How does tonality work in practice? If you are talking to someone who has a high pitched voice, raise your pitch a little. Like matching and mirroring, you don’t want to imitate. Be subtle. If you are a man, raise your voice a little. Match the last few words someone says. Just that little matching will help to create rapport.

    Speed is ver
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    important. People who talk fast are often impatient with people who speak slower. People who talk at a slow speed are often turned off by people who speech rapidly. For someone who naturally speaks fast, slower speaking people seems to take forever to say something. For someone who naturally speaks slow, the fast talker seems hyper, insincere. “City slicker, fast talking” suggest that the fast talker is trying to out wit o
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    r is trying to hide something.

    I tend to be laid back, slower of speech. After all, I’m from California. We are easy going. I was in New York giving a presentation; the person who presented before me took more than her alotted time. My presentation was cut short by about 15 minutes. I stood up began speaking at what I considered high speed and told everyone that I was talking fast because I wanted to get through my entire
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    resentation. Several audience members laughed and said, “We are New Yorkers. No matter how fast you talk, it won’t be too fast.” I couldn’t patch their speed. In contrast to New Yorkers, I visited a friend in Georgia. The southern drawl in Georgia was slow, hypnotic, and relaxed. It made me feel at home, but I felt like a fast talking city slicker.

    Match the speed of the person with whom you are speaking. If someone’s sp
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ed is slower than your speed, slow down. Don’t be obvious. If someone’s speaks faster, speed up. This simple act can go a long way toward creating rapport.

    Again with timbre and volume, match. Volume of voice can be very effective with someone who is angry. I learned this the hard way. A few years ago, I unwittingly angered another professor. As he became more angry, his voice grew louder. I was afraid he might become viol
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    nt; so, I conscious kept my voice low and soft, believing that would calm him. I watched rather mystified as he grew more angry as I controlled my voice, trying to sound calm and in control. If someone is angry, try matching the volume of his voice without matching the anger. It might feel strange, but matching the volume creates rapport (I was breaking rapport). His anger is likely to dissipate as you establish rapport. On
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    e the rapport is established, you can begin to lower your volume; if you have established rapport, he will follow you.

    One other aspect to keep in mind for phone rapport. If you are the person calling. You set the pace for the phone call. If you have high energy, excitement, enthusiasm, you will put the person on the other end of the line into a better mood. You can maintain the energy, excitement, and enthusiasm while mat
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ching tone, temp, timbre, and volume. This was model for me about a year ago. I wasn’t feeling great and was rather down in the dumps. I phone to take care of some business. The women who answered the phone was energetic and excited. I immediately felt a shift in my mood. When I hung up, I was in a better mood. A few weeks later when I met this woman, I was predisposed to like her. She had immediately established rapport wi
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    h me.

    WORDS

    Words may only account for 7% of our communication, but it is an important 7% and more complex than other ways of establishing rapport.

    Remember what I said in Part I: I could have a weekend seminar on rapport.

    When communicating, predicates (verbs), key words, common experiences and associations are vital in establishing rapport. Common experiences and associations are obvious. These areas are often the bas
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    s of friendships and business associations. It goes without saying that establishing a common bond with a client, lead, or business associate is good business. Be honest when doing this.

    Key words sometimes slip by under the radar. Begin to listen for key words or phrases that someone repeats. This is a simple way of establishing rapport. Repeat back key words. Slip them naturally into the conversation. Again use caution.
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    Predicates are a little more complicated. This is going to be the abridged version. Most people have preferred verbs that they repeat. This is more important than key words because the verbs signal a way of thinking. There are people whose primary mode of thinking are visual, auditory, kinesthetic (feelings and touch), and audio digital (they talk to themselves). What this means is that people process information through th
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ir preferred mode of thinking.

    VISUAL: Someone who is visual will use words like see, picture, clear, foggy, vision, appear, look, reveal, view.

    AUDITORY: Auditory people use hear, clear as a bell, that rings true; harmonize, resonate, tune in, tune out.

    KINESTHETIC: Kinesthetic people use feel, touch, get a handle on, grasp, tap into, hard, concrete, catch on. These people think in terms of feeling and touch.

    AUDIO DIG
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ITAL: Audio digital people use words like understand, perceive, think, sense, experience, insensitive. These people do a lot of inner self-talk. They are very linguistically cognitive

    What this discovery will help you do is communicate more clearly towards someone preferred way of thinking. As you begin to see how this works, it is easy to come to an understanding of how people connect and how they misunderstand each other
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    If someone is audio, you might say, “I hear what you mean.” If this product rings true for you, then . . .” With someone who is visual, you might say, “I can picture that.” If you can picture yourself with this product, then . . .” What you are looking for is their way of processing information, and you are using their preferred mode of communicating to communicate clearly with a client, lead, or associate.

    Shortly after
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    learned this concept, I was teaching and a student asked me to explain something. He ended his sentence with, “I don’t have a clear picture of the concept.” When I heard the visual language, I repeated what I said, using see, picture, show. It was the same explanation using different verbs. The students smiled and said, “I see. It’s much clearer now.” At that point, I became a believer.

    I’d suggest that practicing one are
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    at a time. Start with matching and mirroring someone’s posture, or expressions, or blinking. Take it slow. It’s like learning anything else. Practice creates ease. Then move on to voice and words.

    Always use these strategies with integrity. Can you use magic to make connections with others. Yes. Do it consciously and with volition. Make win win situations. If you win and if your client or lead wins, you have created magic


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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