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Useful Advices - How To Communicate in a Global World
Canadians are increasingly part of a global world. Canada itself is a fascinating mix of different cultures and ethnic backgrounds. This diversity brings a richne
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ss that offers opportunities for both occupational and personal growth. It also brings substantial challenges, particularly as it relates to communication. Everyt
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ing changes when you work with someone from a different culture: how you say hello, what is appropriate to talk about, how you shake hands, how you give or take a
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
order, what is funny, what it means to be a man or a woman, the role of a boss, how you deal with time and space, and many other issues.
Here are six practical
Here are six practical
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
tips to navigate the challenging terrain of dealing with inter-cultural issues.
1. Remember what works in your own culture is exactly what might not work in
1. Remember what works in your own culture is exactly what might not work in
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
nother culture. What might seem routine could be very inappropriate with someone from another culture. This might involve anything from whether or not to have
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
an agenda for the meeting, the number of people have on your negotiating team, how timely you should be for the meeting, the communication style you use, and whet
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
her or not your agreement should be put in writing.
2. Build solid relationships before getting down to business. Not much is likely to get accomplished
2. Build solid relationships before getting down to business. Not much is likely to get accomplished
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
nless you intercultural counterpart feels good about dealing with you. For one thing, smile. A genuine smile is a universal lubricant that says, "I enjoy doing bu
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
iness with you." Keep in mind that building a relationship with your intercultural counterpart will usually take a lot more time than what you may used to. Inter
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ultural negotiations may take two or three times what you might experience in Canada.
3. Be yourself, but be an effective foreigner. This has to do with
3. Be yourself, but be an effective foreigner. This has to do with
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
respect. You don't have to go native, but adapt your behaviour to those with different cultural backgrounds from you. Be culturally literate if you're traveling o
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
tside Canada - know how to read behaviors in the host country culture. Most people will give you an "A" for effort when they see that you are trying to learn abou
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
their culture.
4. Use language that is simple and accessible. Avoid slang and jargon. Terms like, "Let's cut to the chase, " or "you can't squeeze blood
4. Use language that is simple and accessible. Avoid slang and jargon. Terms like, "Let's cut to the chase, " or "you can't squeeze blood
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
out of a turnip" may or may not make sense if you're from Canada, but are less likely to be understandable elsewhere. Ask for clarification. Avoid telling jokes
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
they almost never make sense to someone from another culture.
5. Don't judge behaviour in old ways, and try to expand your comfort zones. Because a Braz
5. Don't judge behaviour in old ways, and try to expand your comfort zones. Because a Braz
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
lian gives you a hug upon greeting you, or stands close to you when talking, does not mean the person is pushy. The person is expressing friendship. Because an In
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
donesian does not sustain eye contact does not mean he's unassertive.
6. Adopt the Platinum Rule. Do unto others as they would have done unto them. This
6. Adopt the Platinum Rule. Do unto others as they would have done unto them. This
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ay not be what you would like to have done unto you. For instance, you might like a firm handshake or feel comfortable getting on a first-name basis early in a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
target="_new" href="http://www.cmctraining.org/communication.asp">business discussion. This could be an affront to your counterpart in many parts of the world
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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