Useful Advices - Business

Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ervice you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.

Whether you have a Web site or not, you can write a first class

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.

If you are like me and have a Web site, it is content driven. Why? Becau

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ith a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.

My first Web site had many fine books and kits in personal growth and book writing and marketing. S

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

les never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit eac

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went around $3000 a month.

What Every Sales Letter Needs to Pull Orders and Profits

You can writ

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

each sales letter in less than four hours the first time. As you practice, you can write them in two hours.

5. Offer your potential clients three or four chances to buy.

They may have already decided to b

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

testimonials.

6. End your Sales Letter with your 100% Money-Back Guarantee.

When you offer an iron-clad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

more likely to buy and be satisfied with their purchase.

"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll ch

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

erfully refund your money, and you can keep the product too!"

7. Make your Sales Letter Credible.

To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus rep

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rts do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus reports worth $395?"

8. Share the downside of your book to create empath

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

.

For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."

9. Include your expert

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

credentials.

"I spent 6 months researching this book and 3 months writing it. My background includes 23 years coaching, presenting 70 writing seminars a year, and 43 published clients since 1999."

10. Pres

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nt the "YOU" point of view in your sales letter.

When you refer to others such as we or they, you don't speak directly to your to be buyer. Involve them with phrases such as "You will feel renewed energy a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ter you read this book, so much so, that you'll ask your kids to dance with you." Or, "you can finish your book in less than a month, and get it selling immediately, so you can take that Caribbean trip, pay

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

or your children's college, or buy that new car you've been wanting."

Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ake that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a short or long sal

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.

Judy Cullins ©2004 All Rights Reserved

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Many small business owners think that a formal strategy planning process is unnecessary and a waste of time. But is it?

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Useful Advices - Top Ten Reasons to Write a Sales Letter for Each Product? - Part 2

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