Useful Advices - Business

Do you find great joy in being a coach? If so, you will find that your enthusiasm is

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

contagious and will attract clients. Be sure to develop a superb and supportive c

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mmunity. Enlist them in building a practice and in supporting you as you go down th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

coaching road. Embrace change. It is your constant companion as you build your co

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ching business.

1. Be someone that they really enjoy as a person and as a vendor.

2

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Call your Client each quarter to ask if they’re having any problems or challenges w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

th their organization.

3. Continually improve your product or service.

4. Keep your

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lient informed about future changes and upgrades about the product/service they bough

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

.

5. Keep your client informed about what the media and other clients are sayin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

about your service/product.

6. Educate your client on making the most of your produ

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t/service.

7. Do the unexpected, again and again.

8. Create a “special client-only”

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

lub or group that gets extra things e.g. autographed books, audio tapes, and specia

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

invitations - anything worthwhile.

9. Be 6-24 months ahead of the competition - and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

stay there.

10. Use high tech, low tech, no tech to keep your name in front of your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

clients. After all, they are the ones who will bring you the business.

--

Publis

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ing Guidelines: You are welcome to publish this article in its entirety, electronical

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y, or in print free of charge, as long as you include my full signature file for ezine

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

, and my Web site address (http://www.s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hrift.com) in hyperlink for other sites. Please send a courtesy link or email whe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e you publish to sandra@schrift.com. Thank you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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