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  • Useful Advices - I WANT IT NOW - 10 Tips for Freight & Drayage at Trade Shows

    Gas prices continue to go through the roof and increased transportation costs will increase trade show costs across the board.

    Here are 10 Tips for saving time, money and your sanity.

    I WANT IT NOW!

    There are eight components to a trade show budget and the one most overlooked is FREIGHT & DRAYAGE. Whethe
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    r you do-it-yourself or it’s handled by a contractor, there are ways to anticipate problems and save money.

    1. DEFINITION - Freight....

    You can transport it yourself or pay a carrier (truck, ship, plane) to pick it up at your location and get it to the show city. If you choose to ship, you can select yo
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ur own carrier or the official carrier contracted by show management.

    NOTE - Using the official carrier gives your freight preference in getting it to the loading dock and show floor.

    2. DEFINITION - Drayage....

    This is the most expensive word you may not know. Drayage fees pay only to (1) move your good
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    from the loading dock to your exhibit hall location (2) remove the empty crates before the show, store them during the show, and return them after the show (3) move your repacked goods back to the loading dock after the show.

    NOTE #1 - Drayage is more common in the US and parts of Canada than the rest
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    of the world which uses an inclusive contractor system.

    NOTE #2 - Cost for drayage is based on a contract between show management and the drayage company (usually a labor union). The critical components are weight in CWT (hundred pounds) and time. If your freight weighs 50 lbs and comes in during over
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ime hours, it will be charged for 100 lbs and overtime hours. Hint - don’t send lots of small packages.

    3. PLAN for SHIPPING.....

    Often it's not included in the original trade show budget. Shipping prices are based on a number of factors (time, weight, dimensional size, etc.) and may be difficult to def
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ine in advance, but you can get accurate estimates and hold your suppliers to a freight cost if it is writing. Expect to pay a 20% add-on for every middleman it passes through.

    4. OOPS - MEET THOSE DEADLINES.....

    The biggest problem I see are the last minute orders, the change orders, the "gee, we chang
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ed our minds and want it in ivory, not white". Maybe you will pay for rush charges but not renting the jet to get it there on time. Make sure you understand the time frame for everything! everything! Always factor in the possibilities of weather delays, strikes, broken shipments and things that just get
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    Lost.

    5. TAKE IT WITH YOU....

    It used to be you had to take everything. and print everything in advance. Now you can rent the display and take the disk or email to Kinko's or some other graphic entity. Life is much easier.

    CAVEAT - Everybody at both ends must be on the same page, know what’s coming and
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    your deadline. Don't get caught in the "...but I talked to them and they said they could do it" syndrome. Right, you just didn't tell them you needed 20 full panel display graphics in 5 hours, with the right hardware for your system, and you need it installed. This is not a case of price doesn't matter
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    - it does - but quality and truth matter more. Be certain systems match, the software matches, you understand “camera ready art” and you have a Plan B.

    6. TECHNOLOGY IS NOT NECESSARILY BETTER.....

    E-mail is great. TIF is tops, etc. but a hard copy of whatever you need is still best. Note that if you use
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    PMS colors (Pantone Matching System, for printing only), you need the real number, not an approximation (when you say "it's really red" - it really doesn't work).

    7. GET ESTIMATES BEFORE YOU SHIP.....

    This means you need to know the approximate weight, dimensional size (cubic), zip code and WHEN you
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    absolutely positively need it plus the correct address. You can't just send it to the hotel and expect it get to your room, the hotel or the convention center. NOTE - most convention centers will not accept freight or packages except through the show contractor. Many hotels will either not accept or cha
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ge hefty fees to accept and store your materials.

    Double check all shipping information just before you ship - this is the biggest problem since we have new zip codes and area codes every week. Make sure you have the correct phone number. A main toll free number works best and fastest, otherwise you may
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    get lost in voice mail and recordings.

    8. SHIP LESS.

    It’s estimated that 10% of show attendees have a direct interest in your company, so if there are 10,000 expected attendees, don’t send 10,000 brochures. Send 1,000. If you don’t use them all, you have a small number to bring back. If you run out, i
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    gives you the opportunity to follow-up with a mailing.

    Remember - whatever you don't use at the show or meeting has to be shipped back to you or just thrown away (that’s a waste). Decide which is cheaper and if there's a recycling or disposal fee. Save the good material for a special mailing after the
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    show and use for other shows, meetings, conferences or as employee rewards.

    Consider the cost of renting versus purchasing. You can amortize the cost of an exhibit but freight and drayage are expenses for EVERY show.

    9. ARRANGE TO SHIP IT BACK.....

    Why does stuff get swept up and thrown away? Because
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    everybody thought you'd give away all the toys, pens, brochures, packets, CDs, etc. If it costs money to go, it costs money to come back.

    Fill out all the packing slips and make arrangement for payment before you go to the show. Know the rules - some carriers won’t allow you to ship COD. And will the las
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    person out of Seattle (or any place) please make sure the paperwork is in order.

    10. REVIEW ALL PAPERWORK AFTER THE SHOW....

    This year you may see lots of surchagres, so match your written estimates and agreements against the actual bills. At the end of the show, it’s easy to be over-charged, especia
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    lly as you are rushing to leave the hall. Question everything. Resolve problems first with the carrier and inform show management if it is an over-charge based on their contracts.

    Knowing prices are going up is one thing. Knowing you have some ways to anticipate and control those increases is important


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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