Useful Advices - Business

Given everyone’s busy schedule, leaving voice mail messages is an unavoidable busines

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s practice. However, voice mail is a tool. Despite its widespread use among compani

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s, government agencies and private residences, callers often are not prepared to leav

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e a coherent, concise message. Many times the beep impels callers to prattle and di

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ress.

Here are some suggestions I got from Diane Diresta, a professional speaker, co

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ch and author of Knockout Presentation: How to Deliver Your Message with Power, Pun

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ch, and Pizzazz, to make your voice mail more effective.

1. Plan your message. Think a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

out what you want to say before you leave the message.

2. Get to the point. Stream

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of consciousness doesn’t work.

3. Be brief. Aim for a 15- to 30-second message.

4. Sp

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ak slowly. The recipient needs to process the information and write it down.

5. Enun

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

iate clearly. Bear in mind that a telephone distorts certain sounds.

6. Be "up" in y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

our voice. A monotone lacks enthusiasm. Smile as you leave your message.

7. Modulat

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

your volume. Too loud is irritating. Too soft can’t be heard. Don’t cradle the pho

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ne between your neck and shoulders.

8. Monitor your tine. Avoid sarcasm and irritat

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

on if you want your call returned.

9. Avoid telephone tag. Give the recipient optio

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s as to when you can be reached.

10. End with the telephone number. Say your number

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

two times slowly.

When used properly, voice mail can improve communications dramat

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

cally. Be sure you use it to improve communications, and not to avoid communications.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

You should answer your phone whenever you are available. After all, if callers are

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

constantly answered by voice mail, they will suspect that you are avoiding your calls

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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