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Useful Advices - Top Ten Rules of Doing Business Online
1. Respond quickly.
The internet is full of websites that can grab your customer's attention away from y
The internet is full of websites that can grab your customer's attention away from y
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ou. Make sure you give them the information NOW, while you're still on their mind.
2. Give the prospect enou
2. Give the prospect enou
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
h information as possible to make an informed decision.
You want to make the buying process as simple as
You want to make the buying process as simple as
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
possible. Give them the answers to all their questions so they will feel comfortable buying your product.
3
3
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
Offer several ways of communicating with you.
Let your customers know that you care enough to be availa
Let your customers know that you care enough to be availa
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ble for them. Don't ever hide behind your website.
4. Be honest in everything.
Your reputation is what
4. Be honest in everything.
Your reputation is what
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ill make you a success. Treat others fairly and the rest will fall into place.
5. Create desire for all type
5. Create desire for all type
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
s.
People buy for different reasons. Write logically and emotionally. You want to create (emotional) des
People buy for different reasons. Write logically and emotionally. You want to create (emotional) des
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
re for your product but also eliminate the (logical) arguments some prospects may have against buying.
6. Wr
6. Wr
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ite with all readers in mind.
Include subtitles and lists for people who will only skim the website and
Include subtitles and lists for people who will only skim the website and
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ake detailed descriptions for people who want a more thorough explanation.
7. Let other people sell for you.
7. Let other people sell for you.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
br>
Testimonials and joint ventures are the most powerful form of advertising you can use. They are also a l
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ot cheaper than other forms of advertising so make sure you start using these immediately.
8. Create a sense
8. Create a sense
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
of urgency.
You've spent your hard-earned money to get prospects to your site. Give them an incentive to
You've spent your hard-earned money to get prospects to your site. Give them an incentive to
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
order when they get there! If someone feels that they can come back at any time and order, they'll procrasti
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ate. More than likely they'll leave your site and never remember to come back.
9. Ask for the sale!
Don
9. Ask for the sale!
Don
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
't be shy about this. Show them that they are getting far more than what they are paying for and then tell th
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
m how to order. Place several order links throughout your ad copy.
10. Overdeliver.
Your list of previo
10. Overdeliver.
Your list of previo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
us customers is the most valuable thing you own. If you treat your customers special, you will be rewarded by
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
referrals and repeat business. Remember to keep in touch with these people and help them out whenever you can
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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