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Useful Advices - 10 Reasons Why People Don't Buy From You
1. You don't make people feel safe when they order.
Remind people that they are ordering through a secure
server. Te
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ll them you won't sell their e-mail address
and all their information will be kept confidential.
2. You don't make y
2. You don't make y
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ur ad copy attractive. Your ad
lists features instead of benefits. The headline does
not attract at your target audi
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
nce. You don't list any
testimonials or guarantees included in your ad.
3. You don't remind people to come back and
3. You don't remind people to come back and
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
isit.
People usually don't purchase the first time they visit.
The more times they visit your site, the greater the
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
chance they will buy. The most effective way is to give
them a free subscription to your e-zine.
4. You don't let p
4. You don't let p
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ople know anything about your
business. They will feel more comfortable if they know
who they are buying from. Publi
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
h a section called
"About Us" on your web site. Include your business
history, profile of employees, contact informa
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ion etc.
5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders,
5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders,
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
and other forms of electronic payments. Take orders
by phone, e-mail, web site, fax, mail, etc.
6. You don't make yo
6. You don't make yo
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
r web site look professional.
You want to have your own domain name. Your web
site should be easy to navigate throug
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
. The graphics
should be related to the theme of your web site.
7. You don't let people read your ad before they get
7. You don't let people read your ad before they get
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
your freebie. When you use free stuff to lure people
to your web site include it below your ad copy or on
another w
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
eb page. If you list the freebie above your
ad they may never look to see what you're selling.
8. You don't attract
8. You don't attract
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
he target audience that would
buy your product or service. A simple way to do
this is to survey your existing custom
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
rs to see what
attracted them to buy. This information will help
you improve your target marketing and advertising.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
9. You don't test and improve your ad copy. There
are many people who write an ad copy and never
change it. You have
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
to continually test and improve
your ad copy to get the highest possible response
rate.
10. You don't give people
10. You don't give people
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ny urgency to buy now.
Many people are interested in your product but they
put off buying it till later and eventual
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
y forget about
it. Entice them to buy now with a freebie or discount
and include a deadline date when the offer ends
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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