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Useful Advices - Having Trouble Motivating Others? Try WIIFM
Recently my fourteen-year old son Matt dressed up as Santa Claus and attended a Christmas caroling event for one of my professional organizations. Was my
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
son excited about the idea of spending one of his evenings singing to seniors instead of being with his friends? Not really. Then how did I get Matt to
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
agree so readily to come to the event and play Santa? It was easy; I told him that after we finish caroling we all go back to our host facility and enjoy
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
delicious food. That was enough for Matt. He heard the word food and was ready and willing to go. I could have tried to motivate Matt by telling him w
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
at a wonderful thing he would be doing by making so many people happy.
While Matt is a caring teenager, that argument would not have been enough to get h
While Matt is a caring teenager, that argument would not have been enough to get h
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
im to go. However, tell a teenage boy that there will be good food where you are going and you can get him to do almost anything. I motivated my son to
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
articipate in this activity by considering his WIIFM or What’s In It For Me
During my workshops, managers and leaders often complain that many of the peo
During my workshops, managers and leaders often complain that many of the peo
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ple in their groups are ‘just not motivated.’ This is not a true statement. Everyone is motivated by something. The trick is to find out what motivates
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
an individual and demonstrate how he/she will gain that outcome by doing what you suggest. Find out his/her WIIFM. It is very difficult to lead people t
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
o move forward in thought or deed unless you connect it with what is important to them. People accept new ideas or take action only when they can see how
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
they will benefit from what you are saying. To be persuasive, you must convince them of the benefits they will gain by adopting your ideas or doing what
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ou recommend.
One of the big mistakes people make is to think that others are motivated by the same things that motivate us. This is rarely true. If we
One of the big mistakes people make is to think that others are motivated by the same things that motivate us. This is rarely true. If we
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
try to persuade others by what motivates us, our words will fall on deaf ears. We must find out what is important to the individual and then we will fin
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
they are all ears. Aristotle said, “The fool tells me his reason; the wise man persuades me with my own.”
We might not always agree with what is import
We might not always agree with what is import
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ant to another person, however, there should be no judgment placed on someone’s motivation. People have a right to their own opinions. We need to take t
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e time to discover what is important to the individual and then link it to where we want that person to go. A word of caution – when you are operating at
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
the level of motivation, you are dealing with a person’s closely held values. We must be sure this is a win-win situation for everyone concerned.
So th
So th
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
next time you have trouble motivating people, try to see it from their point of view. How can they benefit from what you want them to do? When you use
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
WIIFM you will find that it is very easy and even enjoyable to motivate others because you are helping them get what they want while simultaneously accomp
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ishing your own objectives. As for my son, he is already planning to attend this year’s caroling event because he wants to partake of that wonderful food
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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