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Useful Advices - 13 Packaging Trends That Will Make Consumers Buy In 06
The packaging industry remains in a state of flux with mergers, acquisitions and buyouts every week. Yet, new products and new players appear every day. Despite it all, packaging is virtually recession proof. Simply put, a product needs a package to sell it, so where would we be without
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
it? Here are some important packaging trends for 06 that cannot be overlooked by anyone who wants their products to sell.
Demographics Rule
If you are not on top of these trends then you had better begin to be. Who buys what is constantly in a state of change. Many marketers think that
Demographics Rule
If you are not on top of these trends then you had better begin to be. Who buys what is constantly in a state of change. Many marketers think that
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
it is ok to have one universal package that appeals to every one. Wrong. Each target demographic has unique needs. Two very hot packaging demographics include women and boomers.
Note: The first boomer turned 60 years of age on 1/1/06. That means that the largest purchasing demographic c
Note: The first boomer turned 60 years of age on 1/1/06. That means that the largest purchasing demographic c
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
n be uniquely identified through product packaging. If you don't know or understand what they want, ask me about my special report Packaging Products for Boomers.
Health Prevails
No matter what age they are, people are genuinely concerned about their health. They are watching what they
Health Prevails
No matter what age they are, people are genuinely concerned about their health. They are watching what they
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
consume. The better job you do in educating this consumer, the more products you can sell. Consumers will increase their awareness of what goes into the products they use or eat. A knowledgeable consumer will be your best customer and the package its where it all begins.
Big Brother IS
Big Brother IS
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
Watching You
Yes, shades of 1984. With all the advances in intelligent packaging, product manufacturers really can tell what you buy and where. This is going to increase with the advent of new and innovative smart packaging applications. They ultimate goal will be to track every product
Yes, shades of 1984. With all the advances in intelligent packaging, product manufacturers really can tell what you buy and where. This is going to increase with the advent of new and innovative smart packaging applications. They ultimate goal will be to track every product
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
from the manufacturer, consumer and disposal. There is quite a bit of interest around the “cradle to grave” concept.
Convenience Is King or Queen
It's all about time or the lack of if. The more you can simplify consumers’ lives the more you will connect. Think of all the packaging cate
Convenience Is King or Queen
It's all about time or the lack of if. The more you can simplify consumers’ lives the more you will connect. Think of all the packaging cate
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
gories that have developed around this concept. HMR-Home meal replacement, Grab and Go, and RTE-ready to eat categories all will continue to improve products and increase sales. Life is not getting any simpler for the majority of us so if you can't help through product packaging, step as
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
de because other company’s products will.
One BIG Happy Family
Globalization will continue unabated. Don't just think US consumers. Some of the most intriguing products are not developed in the US. Other innovations will be seen in emerging markets that are not necessarily in NA.
Focu
One BIG Happy Family
Globalization will continue unabated. Don't just think US consumers. Some of the most intriguing products are not developed in the US. Other innovations will be seen in emerging markets that are not necessarily in NA.
Focu
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
on Functionality
What can you do for me? Tell me why I should buy your product and what benefits I will receive from purchasing it. Don't obfuscate. Seventy percent of purchasing decisions are made in the store in 2.6 seconds. Get to the point and persuade me to buy. Otherwise, I'll sp
What can you do for me? Tell me why I should buy your product and what benefits I will receive from purchasing it. Don't obfuscate. Seventy percent of purchasing decisions are made in the store in 2.6 seconds. Get to the point and persuade me to buy. Otherwise, I'll sp
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
nd my shopping dollars on a product that does.
DYI Body and Healthcare
Consumers are taking charge of their own well-being. They evaluate wellness and body care products on the deliverability of benefits. People are reading packages to become well informed about the value of the produc
DYI Body and Healthcare
Consumers are taking charge of their own well-being. They evaluate wellness and body care products on the deliverability of benefits. People are reading packages to become well informed about the value of the produc
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
t.
Green and Greener
The environment is heating up (and I don't mean global warming). Companies are building brands around environmentally friendly products. Think about Wal-Mart and the introduction of corn-based plastics in the produce department. One major shift in consumer acceptan
Green and Greener
The environment is heating up (and I don't mean global warming). Companies are building brands around environmentally friendly products. Think about Wal-Mart and the introduction of corn-based plastics in the produce department. One major shift in consumer acceptan
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
e can cause a landslide of new product innovations.
Off the Wall Opportunities
Today's hot category could be tomorrow's loser. Trend tracking is where the latest action comes from. Be sure and seek out the latest trends and how they impact your business. If you are not marketing to wom
Off the Wall Opportunities
Today's hot category could be tomorrow's loser. Trend tracking is where the latest action comes from. Be sure and seek out the latest trends and how they impact your business. If you are not marketing to wom
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
n and the 50+ generation, you may be out of business soon.
Product Security Is Paramount
If you cannot prove that, your product is secure and hasn't been tampered with, look out. Just look at some recent examples: poisoned dog food and contaminated milk. Consumers are getting more and
Product Security Is Paramount
If you cannot prove that, your product is secure and hasn't been tampered with, look out. Just look at some recent examples: poisoned dog food and contaminated milk. Consumers are getting more and
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
more wary of where products come from and how secure they remain though the manufacturing process. Look for many innovations that prevent counterfeiting, tampering, contaminating or any product degradation.
Think Value VS Price
What is this product going to do for me? I'll pay more if
Think Value VS Price
What is this product going to do for me? I'll pay more if
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
t solves a problem. A DuPont-sponsored survey on behalf of Cryovac found that 72 percent of US consumers are willing to pay more for improved food and beverage packaging that guarantees freshness. Wow that can move your product out of the commodity business in a hurry.
Product Saturatio
Product Saturatio
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
And Overkill
As more and more brands develop brand extensions, they are killing the category. Look at the growth of private label. Branded goods are going to have to work harder to capture a consumer’s attention. Advertising alone isn't getting the job done. The demand for private labe
As more and more brands develop brand extensions, they are killing the category. Look at the growth of private label. Branded goods are going to have to work harder to capture a consumer’s attention. Advertising alone isn't getting the job done. The demand for private labe
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ls will continue to escalate at the expense of branded products.
Niche Me Please
There are lots of new and exciting niche markets just waiting for your products. Don’t overlook opportunities to market to new consumers in unconventional ways. Last but not least don’t overlook the Intern
Niche Me Please
There are lots of new and exciting niche markets just waiting for your products. Don’t overlook opportunities to market to new consumers in unconventional ways. Last but not least don’t overlook the Intern
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
t for you products. Remember packaging considerations for marketing online are different from conventional outlets.
So if you want to package products consumers will buy keep the above in mind and: Look outside your industry for innovative packaging ideas. Don't become so “industry” foc
So if you want to package products consumers will buy keep the above in mind and: Look outside your industry for innovative packaging ideas. Don't become so “industry” foc
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
sed that you overlook opportunities in other markets. Get grounded in hot consumer trends. Don't just package hype. Deliver value in the form of benefits consumers will derive from buying your product. Keep current on who is buying what and where and don’t rely on what worked in the past
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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