Useful Advices - Business

If you understand a language then you will understand to a large extent the culture that goes with it, and if you understand the culture you w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ill pick up on subtleties that you might otherwise miss. In any negotiation or business relationship the more you understand about the needs a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nd wants of the other party the more likely you are to be able to reach an advantageous outcome (for both sides). This is well recognized, bu

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

less widely taken into account is the favourable impression that speaking another language gives about you, and this is what I want to consid

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

er.

In the international business world of today the English speaker is at a disadvantage in this regard because the international language o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

business is English. If you are not a native English speaker the obvious language to learn is English, whereas if you are and you want to lea

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rn a new language where do you start? Spanish, Chinese, Japanese, Russian or French are just a few in no particular order which come to mind.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Naturally if you are going to learn a language for business purposes, the language you choose will depend primarily on where you do business

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

. However, in this era of the internet, cheap flights and cheap telephone calls, it is common to establish business relationships world-wide.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

It is not realistic to start learning multiple languages well, and so the interesting question is what strategies can be employed to maximise

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the possibility of foreign language use, with the aim of increased business success in a global market?

The answer is to learn enough of a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

language to be polite. The potential impact of this is rarely considered, but what impression do you have of a visitor to your country who doe

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

not speak a single word of English ? My guess is not a great one. The thought process is often ‘that’s a bit rude’ or ‘it’s not that difficu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lt to learn hello and goodbye’.

Exactly the same thought takes place in a business relationship because initial impressions count. Neverthele

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s how many English speakers who are building relationships with non English speaking countries take the time to learn hello or goodbye in the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

language. Even fewer bother to learn a few pleasantries and use them on the phone or face to face. The person who does that will stick out f

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

om the crowd and become human. It helps build and improve a relationship.

There is no need to become fluent in all the different languages t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hat your customers speak. It is not possible and anyway English is recognized as the international language of business, but it is useful to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

remember that learning enough of a language to exchange pleasantries breaks through barriers and opens doors which might otherwise remain clos

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ed. Clever use of some words and phrases in languages other than English is going to improve your personal relationships with foreign clients

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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