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  • Useful Advices - The Right Way... And The Wrong Way... To 'Close' Your Prospects

    Last week I met up with an old friend of mine at one of the local cigar retailers.

    The store was h
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    aving a little get together for their customers, which basically means they had one of the manufact
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    rers reps there, and they featured a discount on that brand of cigars, for anyone making a purchase
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    that particular evening.

    I hadn't seen this guy in a long time -- we used to do a lot of business
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ogether years ago -- and even though he's a lawyer, it was still nice to get together with him again
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    .

    Anyway, when I walked into the store, I was immediately given a ticket for the evening's drawing,
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    and then straight away into the sales pitch.

    It went something like this:

    "If you buy La Gloria Cu
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    bana cigars, you get one free, and then you'll get another ticket for the drawing... But if you buy
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    a box, you get 10% off, and then you'll also get a discount on your next purchase, plus you'll get 8
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    or 9 coupons extra, depending on what box you buy... The free cigar isn't available here, you get
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    t from the girl behind the counter over there when you pay... now if you buy one of these 3 boxes o
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ver here, you get 9 coupons and a..."

    Ay..yai..yai!

    At this point, I told the guy he needed to make
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    things simpler for me, that he was giving me an information overload.

    And see, sometimes, that's ex
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    actly what happens when you give your prospects too many choices to choose from, instead of, for ex
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    mple, offering them "This" or "That".

    Period.

    Because when your prospects become overloaded with mo
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    re information than they need, you know what happens?

    Exactly -- they get put off and then wind up
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    oing nothing.

    So whenever your closing, remember to make it short...

    And sweet.

    Now go sell someth
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

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