Useful Advices - Business

There are situations where it is imperative to reach a particular prospect at a particular time. Perhaps you are tr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ying to reach that prospect to introduce yourself, your company, and your products or services. Perhaps you are try

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng to reach a prospect to continue a conversation or to follow up on a next step in your sales cycle. You have trie

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

everything. You have called repeatedly at different times throughout the day, you have left messages, you have sen

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

emails... All with no response.

I offer here a last resort letter. When all else fails, try the Abducted by Alien

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

? letter. It goes like this:

Februrary 2, 2005

Ms. Jane Jones
ABC Company
123 Main Street
Anywhere

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

USA

Dear Ms. Jones:

You may not know this, but I have been attempting to reach you, almost on a daily basis, for

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

some time now, with no success. You are never available when I call, and clearly, you have been unable to return m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

phone calls. I am worried about you.

Have you been abducted by aliens?

If you have, and can somehow use the encl

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

sed, pre-addressed, stamped envelope to notify me, I will notify the Coast Guard and alert the media and do everyth

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ng in my power to obtain your release.

If, however, the problem is limited to a demanding schedule, I am writing t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

encourage you to call me when you have a free moment. Hopefully, the information I am enclosing will justify that

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

all.

(Information about your company, product or service goes here.)

Don't you agree that if we can show you (Cus

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

omer Benefit goes here), your time will have been well spent?

It would be nice to hear from you.

Sincerely,

Wend

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y Weiss
The Queen of Cold Calling & Selling Success

**With your letter, enclose a response card, something li

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e this:

Ms. Wendy Weiss
The Queen of Cold Calling & Selling Success
412 West 25th St.
Suite 1F

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

New York, NY 10001

Dear Wendy:

You are right!
PLEASE CHECK APROPRIATE BOX

[ ] Help! I have been abducted b

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

aliens! Please do whatever you can to rescue me!

[ ] I have not been abducted by aliens. The next time you ca

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l, I will be available. I am looking forward to speaking with you!

[ ] The best time to reach me is __________

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

_ at _______. (day) (time)

Please call me then. I am looking forward to speaking with you!

Sincerely,

Jane Jone

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Starting a new cast stone business can be intimidating. Use this checklist to help keep things on track!

Knowing who your competitors are, as well as their strengths and weaknesses is an essential part of assessing the market for your product for your product or service.

Skilled negotiators know that they must lead their opponents toward their goals in order to achieve a viable result. They bring passion to the negotiation to establish their conviction and commitment to the outcome.

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