Useful Advices - Business

When I call on businesses offering my web design and hosting services, the first question I ask, naturally, is “Does your business have a web site?” If not, then I ask for the pe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rson in charge of these things (for my niche, usually the owner) and give my pitch.

It's 2006, so you would think that they would jump, but it's not that easy. The small indepen

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

dent businesses that don't have web sites (and there are a bunch!) would have had one already, if they thought they needed one.

It's my belief that businesses offering any produc

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t or service needs to have some sort of presence online. Newspaper and magazine readership is down. There are 500 television channels in some markets, and commercial-free satell

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ite radio also. The conventional ways to advertise are not reaching as many people. Your new customers are online, shopping, looking for something to do, or a new place to go. T

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hey get addresses, phone numbers, coupons, menus, and can even make purchases without walking through the door of your business.

Although I could list several reasons why your bu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

siness needs a web site, I'll stick with the big three.

1.Affordable advertising that's available 24/7/365

This is the biggest reason, by far. A web site is a billboard availab

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

le to everyone all of the time, at a cost that is considerably less that TV, radio, or newspaper ads. After the initial design cost, you pay hosting fees, which will run most bus

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

inesses between $40-$70 dollars a year, and you pay for your domain name, which runs between $10-$30 a year. That's it. If you find the design cost prohibitive, you can design a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

great looking site yourself with several available software or online programs. The best thing on the advertising side is email. Imagine all of the emails you send having your

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

name and your business name in the address! Not only is it more professional, it's viral advertising if your emails are forwarded beyond the person you sent it to.

2.Control you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r expenses

On sites I create, I always suggest an online coupon for two reasons: it provides incentive to visit your site often, and it gives you a great way to gauge the traffi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

c on your site. When you control the coupon like this, you save money. No printer, no artist, no postage, no newspaper or magazine ad. If they want the coupon, they will print

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

it themselves on their own printer. People also forward links like this to friends and family, creating a mass mailing, word of mouth effect that costs you nothing. You can also

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

control expenses with an online store. Sell your products 24 hours a day with a fully automated store that accepts credit cards and doesn't take breaks!

3.Google

The way we re

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

trieve information has changed drastically in the past few years, thanks to Google. The Google search engine is the third most visited web site, with millons of web page searches

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

each month. The reason I mention this is because they have reached number three, and will soon be number one, without any conventional advertising! Google is all you need to sa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y when describing the power and potential of the Internet. There are 16 billion web sites out there, and number 3 got to number 3 by word of mouth. That still amazes me.

Now, I

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

can't promise you the traffic that Google has, but I can tell you this: If your business is not online, you can reach customers that are for just a fraction of what you have pai

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d in the past for advertising and promotions. A great web site for your business can save you money AND make you money, which is the bottom line for small business owners like us

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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