Useful Advices - Business

When most people hear or see the name John Cleese they think of silliness, mayhem, and tons of laughter, but what many people don’t realize is that he has been a major part of b

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

usiness training for well over thirty years.

John Cleese brought his comic viewpoint to business training over three decades ago with the company Video Arts. Over the years Joh

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Cleese has continued to illustrate many business concepts with humor AND seriousness. One of my favorite training video moments from John Cleese is in ALL CHANGE, PART 2: THE S

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

HAPE OF THINGS TO COME. John plays H. G. Wells who travels in his time machine. He pops in on some people on his way to the Kabul Olympics where he announces he’s going to see t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e Chicken Juggling Event. I don’t think this video is even available any more, but I still chuckle each time I think of time travel and the Olympics.

In the early days, John Cl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ese performed in many training classics, but now often takes a producer’s role, while he brings in others to act. Often these “new actors” read like a Who’s Who of British telev

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ision. Hugh Laurie and Dawn French are two excellent examples. Hugh Laurie starred in the mini-series “Jeeves and Wooster” and the series “Black Adder”. He has also appeared in

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eature films like “101 Dalmatians.” Currently, most Americans know Hugh Laurie as a serious actor from the popular “House” medical examiner mystery show. Laurie is anything but

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

erious in most of his TV appearances and the same goes for his starring roles in business training. He usually plays the inept person who must learn the “better” way of doing th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ings.

Dawn French (“French and Saunders,” “Vicar of Dibley,” and “Murder Most Horrid”) plays characters similar to Hugh Laurie in business training videos. Like Laurie she play

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

“bad” well.

In the world of business training products, John Cleese training videos are not in-expensive. Generally, they run about $870.00 for purchase in VHS or DVD. They re

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t for $250.00 (seven day rentals). What’s great about the videos, however is they usually produce results . . . almost instantly. One of my favorite programs is called Customers

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

From Hell (which sells for about a third of the standard Cleese products). It’s less expensive because it’s merely a compilation of early John Cleese training videos centered a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ound Customers. I recommend it for sales meetings, and customer service training sessions. Although there are usually training “bullets” involved in this and other titles in the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

From Hell videos, I find them best suited as a discussion starter. When sales staff and customer service professionals see the over-the-top behavior customers in Customers From

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Hell, they instantly have their own stories to tell, “I had that guy last week!” When people laugh and recognize examples from their own experiences, they are anxious to share.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

his gives a facilitator an opportunity to ask questions and explore situations and outcomes.

The Video Arts products featuring John Cleese and/or his cronies usually come with

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

facilitator’s guide to help you get the most out of each session and many of his productions are available in self-directed DVD (lowering the price even further than the compil

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ation tapes). It’s possible to access John Cleese training products via the internet and intranet from your own business.

John Cleese training videos are classy with high produ

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion values, actors, and scripting. What’s even better is that they can improve your workforce . . . and you can use them time and time, again . . . and laugh out-loud each time

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Useful Advices - John Cleese Training Videos: Laugh Out-Loud Learning

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