Useful Advices - Business

Your Business card is a underrated marketing tool that can change the way you do busin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ess. Unfortunately, most sales people overlook the potential hidden in the small card

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tock in their pocket.

By choosing just a few of the following tips you can insure tha

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

your business card becomes one of the most valuable and least expensive marketing too

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s you own!

***Make a point to read the paper once a week and look for those pe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ple who have been promoted or earned recognition of some kind. Discipline yourself to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ind two a week. WAIT for three weeks (to avoid being lumped with the rush of mail they

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

will receive) and send a card saying congratulations and best wishes. Include your ca

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d and build a network of contacts.

Most good sales people follow this practice. A GR

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

AT salesperson will diarize to send an article pertinent to their field, a card, a tic

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

et to a free seminar, or simply make a phone call to that same individual in another t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ree weeks. In another month repeat the same exercise. Of course, at this point you ar

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

asking for nothing. You are an admirer, an encourager, and a fan.

When you call in

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

months (if they have not called you already)to see if you can meet with them or send

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

them some of your information, do you think it's a cold call? No way. They are

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mazed by you already as they have heard from you 4 or 5 times and invested into their

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

orld, you are welcome in their turf nine times out of ten.

What does it take from you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Discipline, strategy, consistency, and a genuine attitude.

ACTION STEP: Read the pa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

er. Select a minimum of two individuals. Send them a card. Follow through with the pro

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ess. Next week - read the paper. You know the drill.

Copyright 2005 Harmony Thiesse

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A short essay in what matters most when producing your perfect CV or resume, what you need to do to get that dream job.

Do you have a bio that really touts your talents? Do you have a bio that demonstrates how good you are at what you do? Do you have a Big Head Bio? That means exactly what you think. It is a bio that screams from the page, I am great at what I do!

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Useful Advices - No Cold Calls: Warm Them Up in Two By Three Inches - Part One

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