Useful Advices - Business

As many of us know, an obnoxious salesperson is hard to take. Neverthel

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ess, we sometimes fall into this trap. To save the world from this cris

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s, here are ways we can become the worst at what we do. Maybe if we kno

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

w what NOT to do, we can avoid these signs of obnoxiousness. The habits

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

are easy to develop and we can all use reminders. The fastest way to fa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

l into this trap is to think of YOU. It is that simple, just become sel

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

f-centered and care only about your problems.

Three easy steps

Lets r

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

view three simple ways we can become the obnoxious salesperson who stop

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s in or calls every once in a while. You know who we are talking about

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

If we are not careful, we can develop the traits of an obnoxious sales

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

erson.

Step One: Develop an “I” problem

Think of yourself as importan

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t. Tell yourself that you are real interesting and everyone knows it, e

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

pecially customers who buy from you because you are cool. Talk about yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

urself before you talk about the customer. After all, the customer is b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ring.

Step Two: Don’t ask questions!

Why ask questions, you already k

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ow everything there is to know about the customer you are visiting anyw

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ay. Plus, they are boring and nothing is new anyway.

Step Three: Don’t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

bother with a plan

Show up uninvited and don’t bother with an agenda w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hen you call customers or prospects. This strategy really makes you obn

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

xious. Use the line – “How are you doing” or “I just wanted to stop in”

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Useful Advices - How to Become an Obnoxious Salesperson in 3 Easy Steps

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