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    Would you go to or recommend a doctor who had stopped studying his profession the moment he graduated from medical sc
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    hool? A doctor that no longer kept up with the latest medical advances? Would you consider him competent? What do
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    you think would happen to a professional athlete who stopped training when he made the team? The one who said he/she
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    gets all the training needed by participating in games or matches. How long do you think he/she would last?

    So why
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    is it that the vast majority of sales people stop learning. Stop training. Stop practicing. I am constantly amazed
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    at those who think they can get all they need from on the job training. This is utter foolishness. The best of the
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    best never stop learning. They never stop training. They never stop trying to get better. They understand that the
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    y do not know all there is to know. They understand that they are not the most successful salesperson in the world a
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    nd thus they can still learn to be better.

    Ever wonder why there are very few sales superstars? Ever wonder why tho
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    e that don't quit spend their careers mired in mediocrity? The problem is, that learning, training, practicing…it al
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    l takes an investment of time, effort, and in many cases a financial investment. Most are not willing to make those
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    investments, certainly no all at the same time. Oh, they will always have an excuse. It won't work for me. My cust
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    mers/business/product/service is different. Whatever the excuse, it is just that…an excuse. Nothing more, nothing l
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ess. Invest nothing in your future, get nothing back. Very simple.

    If you truly want to find success in sales, you
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    will understand right here, right now, that you must never stop learning. Never stop getting better. Never stop.
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    t is a scientific fact that every living thing on the face of the earth is either growing or it is dying. What is yo
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ur sales career doing? It is growing or is it dying?

    Commit today that you will make the investment that the majori
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ty or your colleagues are unwilling to make. Think of how your life will change if within six months, your income is
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    up by 50%. Imagine a year from now, you are making twice what you are making now. You can. But only if you are wil
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ling to invest in yourself. Make that decision today. Invest in your career. Invest in yourself. And start today


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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