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    As you begin a new year in your sales career, why not do a little self-evaluation on your strengths and wea
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    knesses. The following list represents what I have discovered to be the common traits of successful salespe
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ople.

    1. They manage their attitudes from inside-out vs. outside-in.
    2. They are on fire with passion
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    and desire.
    3. They are a resource for their clients. They go the extra mile.
    4. They are excell
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    nt communicators.
    5. They are focused and concentrate on the task at hand.
    6. They are able to wi
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    n the support of all inside support staff.
    7. They spend more time getting information than giving it.
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

    8. They are masters at asking the right questions, in the right way at the right time.
    9. They s
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ell value, not price. They know that, over time, this is the most important issue to their customer.
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    10. They manage their resources of time, corporate resources, money and people.
    11. They keep in touch
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    with their clients on a regular basis.
    12. Their primary goal is service and customer loyalty.
    1
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    3. They honor their commitments.
    14. They give something back to their community, profession.
    15.
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    They are everywhere. They network and understand the value of good contacts.
    16. They have lofty goal
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    . They don’t always reach them, but they aim for the stars.
    17. They promise a lot, and deliver more.
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin

    18. They understand the importance of knowledge of customers, competitors, the marketplace.
    19. T
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    heir word is their bond.
    20. They work hard and smart.

    Now, why don’t you add 10 to this list.

    Long
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    list I know, but if you want to separate yourself from the ‘also-rans’ in this profession, mastering all of
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    them is vital. Even if takes you your entire career to get there, if you integrate these concepts into your
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    selling behavior little by little, you can’t lose. Why not measure yourself against this list, then ask yo
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ur clients to do the same. You might find out some interesting and valuable information. You also might wan
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    t to use this list during the year as a template for your behavior – to keep you on track. Have a super yea


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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