Useful Advices - Business

There can be no greater work related priority than when we are interacting with a customer, either in person or on the phone. Each employee must be keenly aware that the only thing tha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t sets your business apart from your competitors – long term – is how you make your customers feel whenever they are interacting with an employee.

If the quality of that “experience” i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s exceptional, your customers will become your best advertisers and sources of new customers by talking about your business to their many friends, family and business colleagues. The f

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

llowing three simple suggestions are designed to enhance the customer’s experience while potentially uncovering other customer needs:

1. Get focused – The initial few seconds of any co

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nversation, whether it be at the teller window or on the phone, are critical to making that customer feel special. At that moment of contact, stop multi-tasking, quickly take a breath

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and exhale, smile and then calmly greet the customer, by name if possible. The tone and pitch of your voice will be welcoming and convey that in that instance, there is nothing more im

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ortant to you than serving them.

2. Look/listen for clues – Customers do and say many things that may be a clue to existing needs. Consider for a moment how many situations, circumstan

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ces and events occur in a person’s life that require the products and services that you provide. Here is an illustration we use when we train bank employees. If a customer is complain

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ing about their car being in the shop again, then the bank teller should educate them that the bank offers car loans should they decide to purchase a new car in the future. Be attentiv

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

when talking with your customers and you will uncover many additional needs you can satisfy.

3. Don’t be afraid to ask questions – Make an effort to ask customers if they are aware th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

at your business offers a particular product. Again, here is what we teach banks. While processing a transaction, for example, say “By the way Sue, were you aware that ABC offers compe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

titive rates on home refinancing?” Another example would be to ask a customer “John, I don’t know if you were aware of this, but we offer an excellent array of quality investment produ

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ts. Is that something you might be interested in now or down the road?” You’ll be surprised at the opportunities you’ll uncover by being willing to ask questions.

Remember, your cust

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

omers have many needs. Your challenge is do a better job to insure that they are the only business to satisfy the particular needs your business addresses. You do it by educating your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

clients on the full array of products and services you offer. Today’s marketplace is so competitive that you can ill-afford to miss a single opportunity to better serve your customer

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

each and every time they meet you in person or call on the telephone. If you don’t take care of your customers, your competitors will.

If you can be more effective in educating your

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

customers as to the wide array of products and services you offer, then when the need arises, they will acquire those products and services from you. It’s just that easy.

************

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

email newsletter, as long as you include complete attribution, including live web site link. Please also notify me at ray@btitraining.com/tips.html where the material will appear.

The

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

attribution should read: "By Ray Adler of Bank Training International, Inc.. Please visit Ray's Web site at http://www.btitraining.com/tips.html for additional articles and resources.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A business that makes addresses easier to read and locate was the product of one man early experience in delivery. Now, it is being advertised to invite affiliates to market the products and earn $200 everyday and help out 911 emergency services at the same time. What is this product anyway and what can you do to take advantage of it?

Honoring individuals for their achievements may say a great deal about the person but can also demonstrate the sincere appreciation of the one awarding and recognizing the recipients' success.

One of the major issues in today's corporate work environment is the “lack of trust and team work”. Businesses have to be ever so focused on the “Bottom Line” because of the competitive pressures facing them from the global community, corporate downsizing and restructuring and downward price pressures on products and services. As a result of these new business drivers we have lost our sense of trust in our Employers and our fellow Employees. This is where Improvisational Comedy can help. I needed a break from the “Corporate Rat Race”, so I enrolled at The Players Workshop of The Second City to learn Improvisational Comedy.

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