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Useful Advices - Powerful Product Presentations, Your Most Potent Tools, Part 2 of 3
In the marketplace, value is built, profit is protected and sales are closed by salespeople wh
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
o possess superior presentation skills. There are tools that can separate you from the crowd i
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
you take the time to master them. If you don't, you will find yourself leaving prospects unde
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
r served and sales opportunities lost. Here is one of those tools.
Too often salespeople spen
Too often salespeople spen
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
valuable presentation time simply talking to their prospects or it might be better put, talki
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ng at them. They try to dazzle their prospects with their knowledge
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
nd expertise. What they fail to do is invite the customer to participate in the presentation.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
We are all physical beings, seeking physical experiences because this is how we process our in
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ormation and create our feelings.
Since we are sentient human beings with 5 prominent physica
Since we are sentient human beings with 5 prominent physica
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
l senses, it stands to reason that we should bring as many of them into play in our presentati
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ns as possible, especially the sense of touch. Get your prospect involved by having him or her
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
touch the product to experience how it feels. Perhaps you will want to point out a fresh new
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
mell that is evident with a new car or new clothes. Some products can be experienced through t
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
he sense of taste or sound.
Awareness of a product which is acquired though any one or a comb
Awareness of a product which is acquired though any one or a comb
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
nation of the 5 senses will often prove to be much more powerful and lasting than that which w
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ords alone attempt to convey during the sales presentation. Seeing things from several differe
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
t angles will be very effective in loading up information into the prospect's mind. The key he
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
re is to involve the physical senses at every possible opportunity and watch your closing rati
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
s skyrocket.
This is the second in a series of three articles on presentation tools, please c
This is the second in a series of three articles on presentation tools, please c
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
heck out the other two and then visit us to discover how to add to your selling skills toolbox
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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