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Useful Advices - How to Outsell Your Competition & Beat the Market - Every Time
One of my favourite questions in seminars is, “Who thinks their marketplace is more competitive now than it was 5 years ago?” I love it as a question because the vast majority of people believe that their markets are more competitive. They’re probably right.
Clients are more knowledgeable, information is easier to come by every day, and sales and marketing techniques are getting more and more sophisticated. What a nightmare!
Or not…
I believe that today you have
Clients are more knowledgeable, information is easier to come by every day, and sales and marketing techniques are getting more and more sophisticated. What a nightmare!
Or not…
I believe that today you have
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
an unprecedented opportunity to make your fortune by outselling, outmanoeuvring and outclassing your competition. It’s true that business is evolving at an ever faster pace but if you embrace this change and thrive on it you can succeed like never before.
Think about it!
Most of your competitors are sitting around moaning and whinging about the fact that they can’t keep up! Don’t be a doofus! Get your act in gear and take your market by storm.
Here’s 10 tips fo
Think about it!
Most of your competitors are sitting around moaning and whinging about the fact that they can’t keep up! Don’t be a doofus! Get your act in gear and take your market by storm.
Here’s 10 tips fo
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
outselling your competitors and the market every time!
Tip1: Work harder
Whoops! I just lost a lot of my readers! Didn’t you want to hear that? Most people I work with don’t want to hear that… at first! Today’s society is all about getting it cheap and easy. Fame comes to the fortunate… get on TV, win the lottery, make an insurance claim…
Well, maybe you’re prepared to sit around and wait for it to happen but I’m not and neither are thousands of people I’ve wor
Tip1: Work harder
Whoops! I just lost a lot of my readers! Didn’t you want to hear that? Most people I work with don’t want to hear that… at first! Today’s society is all about getting it cheap and easy. Fame comes to the fortunate… get on TV, win the lottery, make an insurance claim…
Well, maybe you’re prepared to sit around and wait for it to happen but I’m not and neither are thousands of people I’ve wor
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ed with… now. You have an unprecedented opportunity to sell but you’re going to have to work for it. Period.
The best salespeople are the hardest workers. So get over it and get on with it! Hey and you know – if you sell something your passionate about hard work can be fun!
Tip 2: Work smarter
Don’t worry, you don’t have to be a brain surgeon or a nuclear scientist to work smarter! Most salespeople go with the flow working on all sorts of activities that do not
The best salespeople are the hardest workers. So get over it and get on with it! Hey and you know – if you sell something your passionate about hard work can be fun!
Tip 2: Work smarter
Don’t worry, you don’t have to be a brain surgeon or a nuclear scientist to work smarter! Most salespeople go with the flow working on all sorts of activities that do not
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
roduce results. I watch them day in and day out as I am visiting with clients and amazed by the stuff they call work! You know the stuff… surfing the web somewhat aimlessly, checking email boxes, shuffling papers… What SATS (Sales Avoidance TacticS) do you use on a daily basis?
To work smarter you have to ask yourself one simple but powerful question… “What daily activities do I need to do every day that will make me more sales?”
Whatever the answers, work out ho
To work smarter you have to ask yourself one simple but powerful question… “What daily activities do I need to do every day that will make me more sales?”
Whatever the answers, work out ho
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
much of it you have to do and do it come what may!
Congratulations! You’re working smarter!
Tip3: Increase the lifetime value of existing clients
Most salespeople make a sale to a client and then move on to the next one. Most clients think that salespeople only ring them when they want to a) sell something new or b) renew their contracts.
If someone only rang you when they wanted to sell your something or get you to commit to a new contract what would you thin
Congratulations! You’re working smarter!
Tip3: Increase the lifetime value of existing clients
Most salespeople make a sale to a client and then move on to the next one. Most clients think that salespeople only ring them when they want to a) sell something new or b) renew their contracts.
If someone only rang you when they wanted to sell your something or get you to commit to a new contract what would you thin
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
k about them? What feelings and emotions would you associate with them?
When a new opportunity came up in your business would you ring them or would you ring the salesperson who stayed in contact with you?
It’s obvious isn’t it but because most salespeople only ever “chase the money” they forget the lifetime value of a client and consequently they run the risk of losing deals and clients.
One of the easiest way to increase the lifetime value of a client is to in
When a new opportunity came up in your business would you ring them or would you ring the salesperson who stayed in contact with you?
It’s obvious isn’t it but because most salespeople only ever “chase the money” they forget the lifetime value of a client and consequently they run the risk of losing deals and clients.
One of the easiest way to increase the lifetime value of a client is to in
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
rease the longevity of the relationship. I speak to clients every day who say things like, “Well no client lasts for ever?” and “It’s normal for clients to move after a couple of years – that’s industry standard?”
When we look at the way their clients are treated they realise that they have created the industry standard themselves. Standards are set – you can change them.
How would you need to treat your clients to increase their longevity?
Tip 4: Create new pro
When we look at the way their clients are treated they realise that they have created the industry standard themselves. Standards are set – you can change them.
How would you need to treat your clients to increase their longevity?
Tip 4: Create new pro
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ucts for existing customers
Another great way to increase the lifetime value of clients is to sell more products to them. There are two ways to do this…
Firstly, you need to ensure that your clients are introduced to your whole product range. Just because you know what else you sell doesn’t mean that your clients do. They’re not psychic! What’s more, if you approached them in a specific area they may well have you “pegged” as only dealing with that area!
Expand
Another great way to increase the lifetime value of clients is to sell more products to them. There are two ways to do this…
Firstly, you need to ensure that your clients are introduced to your whole product range. Just because you know what else you sell doesn’t mean that your clients do. They’re not psychic! What’s more, if you approached them in a specific area they may well have you “pegged” as only dealing with that area!
Expand
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
our sales possibilities by expanding your client’s knowledge of you! As a young salesman, one of my most sobering moments was when I told one of my most loyal clients that I could have fulfilled a huge deal he head just signed and he said to me, “Gavin, I’m so sorry. I didn’t even know that you did that!”
Secondly, you need to develop new products and services to meet your clients’ needs. Find out what else your clients need and give it to them. How easy is that!
Secondly, you need to develop new products and services to meet your clients’ needs. Find out what else your clients need and give it to them. How easy is that!
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
Tip 5: Add value to client relationships
How do you add value to your client relationships? When I ask most salespeople that question they look at me blankly! Eventually, they usually say something like…
“I provide a good service” or… “We have the best products”…
These are what you do, they like them sure but they’re not adding value beyond the sale.
Let’s try a different question…
How could you add value to your client relationships?
Aha! Ask a better quest
How do you add value to your client relationships? When I ask most salespeople that question they look at me blankly! Eventually, they usually say something like…
“I provide a good service” or… “We have the best products”…
These are what you do, they like them sure but they’re not adding value beyond the sale.
Let’s try a different question…
How could you add value to your client relationships?
Aha! Ask a better quest
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ion and get a better answer! You need to work out ways to add value above and beyond the sale. Why? Because that will make your clients think of you as someone who cares about them and their business and that, in turn, will make you more sales.
There’s many ways to add value… free training seminars, product updates, market updates, technology reports, white papers, newsletters…
Think of some for your business right now!
Tip6: Under promise and over deliver
I ha
There’s many ways to add value… free training seminars, product updates, market updates, technology reports, white papers, newsletters…
Think of some for your business right now!
Tip6: Under promise and over deliver
I ha
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
e sounding like some old hack but some phrases just can’t be beaten can they! Most clients have no real expectation of salespeople. They expect to be under whelmed and they’re usually right. – sigh –
Here’s a couple of tips for how to under promise and over deliver…
1) Don’t exaggerate, bullshit or waffle! Most salespeople lose the plot when they’re “selling” (see authors many comments on selling vs. telling) and get carried away. Don’t!
2) Set client expectatio
Here’s a couple of tips for how to under promise and over deliver…
1) Don’t exaggerate, bullshit or waffle! Most salespeople lose the plot when they’re “selling” (see authors many comments on selling vs. telling) and get carried away. Don’t!
2) Set client expectatio
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
s so that they are always delighted with the solution they get from you.
There is no better way to set yourself apart from the competition in your clients’ eyes than to be seen as “the one” salesperson who always delivers!
Tip 7: Know Your Market Inside Out & Upside Down
Do you read the industry press? Do you read the business section of quality newspapers? Do you study how your market and your clients are evolving? Do you know how both yours and your competitor
There is no better way to set yourself apart from the competition in your clients’ eyes than to be seen as “the one” salesperson who always delivers!
Tip 7: Know Your Market Inside Out & Upside Down
Do you read the industry press? Do you read the business section of quality newspapers? Do you study how your market and your clients are evolving? Do you know how both yours and your competitor
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
products help your clients?
Most salespeople don’t know these things well enough. They say that they want to be the best but they don’t behave like they want to be the best.
The best in every field are experts!
You want the best doctor. What is he? An expert! You want the best engineer? What is she? An expert! You want the best sales speaker? What is he? Me! Oh, sorry – an expert!
Being an expert doesn’t have to consume your life! You won’t have to burn the
Most salespeople don’t know these things well enough. They say that they want to be the best but they don’t behave like they want to be the best.
The best in every field are experts!
You want the best doctor. What is he? An expert! You want the best engineer? What is she? An expert! You want the best sales speaker? What is he? Me! Oh, sorry – an expert!
Being an expert doesn’t have to consume your life! You won’t have to burn the
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
idnight oil, skip the family holidays or abandon the pub!
What it does require is commitment. Commitment to find out what you need to know to be the best. Commitment to developing your self. And commitment to taking action for a small period of time, regularly.
Imagine what you could achieve if you committed even half an hour a day to becoming an expert.
Tip8: Understand and predict customer wants and needs
You’ve got market knowledge.
You’re an expert in
What it does require is commitment. Commitment to find out what you need to know to be the best. Commitment to developing your self. And commitment to taking action for a small period of time, regularly.
Imagine what you could achieve if you committed even half an hour a day to becoming an expert.
Tip8: Understand and predict customer wants and needs
You’ve got market knowledge.
You’re an expert in
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
your products / solutions.
You ask questions and you listen.
You can predict the future!
And you should! If you can use your expertise to predict customer wants and needs then you’re going to have one heck of a lot of happy customers!
Tip9: Know how your product really helps your clients
OK! OK! I know! I’ve said this before! But most salespeople just don’t get it!
I don’t care about your product! I don’t care about how many widgets it has? And I certain
You ask questions and you listen.
You can predict the future!
And you should! If you can use your expertise to predict customer wants and needs then you’re going to have one heck of a lot of happy customers!
Tip9: Know how your product really helps your clients
OK! OK! I know! I’ve said this before! But most salespeople just don’t get it!
I don’t care about your product! I don’t care about how many widgets it has? And I certain
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
y don’t care how many dongles it has! And neither do your clients! Get me?!
You need to understand how your product really helps your clients. What pain are they in that it solves? What happens if they don’t solve that pain? What happens if they do?
Tip10: Understand the true biz context of your offering at the right level of specificity
Most salespeople laugh (or cry!) when I mention the word specificity but I believe that this rather strange word makes and bre
You need to understand how your product really helps your clients. What pain are they in that it solves? What happens if they don’t solve that pain? What happens if they do?
Tip10: Understand the true biz context of your offering at the right level of specificity
Most salespeople laugh (or cry!) when I mention the word specificity but I believe that this rather strange word makes and bre
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ks sales every day!
Everyone operates at a certain level of specificity and you need to meet them at that level…
Consider a chocolate factory… the CEO of a factory cares about profits, operating costs and efficiencies; the ops manager cares about the smooth running of the factory, the day to day operational issues and resources; the line managers care about the job getting done, their staff doing what they’re supposed to and their hourly targets being met; and th
Everyone operates at a certain level of specificity and you need to meet them at that level…
Consider a chocolate factory… the CEO of a factory cares about profits, operating costs and efficiencies; the ops manager cares about the smooth running of the factory, the day to day operational issues and resources; the line managers care about the job getting done, their staff doing what they’re supposed to and their hourly targets being met; and th
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
Oompah Loompahs care about how easy their life is!
Now I know that’s a simplified example but you get my point don’t you! Speak to the CEO about hourly targets and you’re not going to make a sale; speak to the Oompah Loompah about operating costs and efficiencies and he is unlikely to know what you’re on about.
You need to understand fully how your product or solution helps your clients in their business at the right level of specificity.
Got it! Get on with it
Now I know that’s a simplified example but you get my point don’t you! Speak to the CEO about hourly targets and you’re not going to make a sale; speak to the Oompah Loompah about operating costs and efficiencies and he is unlikely to know what you’re on about.
You need to understand fully how your product or solution helps your clients in their business at the right level of specificity.
Got it! Get on with it
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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