Useful Advices - Business

The telephone is an often under-appreciated and much maligned piece of office equipment. Have you stopped to consid

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

er how much business you conduct over the telephone? These 10 tips will help you improve your telephone presence an

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

presentations.

1. You are the “Manager of First Impressions” for your business. Whenever you pick up the telephon

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

, put a smile on your face first. It will enhance your vocal quality and you will sound pleasant and relaxed.

2. L

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

sten attentively to the person you are speaking with. Recall why your dog is such a good listener: listen actively

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nd in the moment. Multi-tasking is the enemy of effective listening.

3. Let other people talk! Make sure your call

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r has completely finished speaking before responding. Remember: sometimes they aren’t done talking; they are just c

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

oming up for air.

4. Use open-ended questions to get people to speak more freely. You should always talk less than

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the person you have called. It makes others feel more comfortable, particularly if you are asking them to make a de

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ision. The more they talk, the easier it is for them to “buy into” what you are proposing.

5. To create affinity w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

th your callers, speed up or slow down your speaking voice to better match theirs. They won’t realize why they feel

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

comfortable, they just will.

6. Use your words for best results. Keep in mind you can phrase anything positively,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

egatively or neutrally. Phrasing your words positively will help you get better results more easily.

7. Voice mail

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

can be your friend. Avoid leaving voice mail messages but if you must, think of it as a 30 second commercial on a h

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ighly rated radio program. You have the opportunity to get your message into the “ears” of your most desired audien

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e. Your message should reflect this.

8. Plan your telephone presentations in advance. Think out all the various sc

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

narios you might be faced with and write it out. This is called pre-call planning.

9. Tape yourself for self-impro

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ement. Listen to yourself carefully and decide what areas you want to improve.

10. Make an action plan. Focus on o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ly one area at a time. When you feel comfortable, move to your next area and repeat.

We use the telephone as our p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

imary form of personal communication. People who are good with this medium increase their opportunities for success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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