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Useful Advices - Bigger Voices Sell Better!
I was never really fond of my sales manager when he strode into the call c
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
enter and bellowed: “It sounds dead in here. Raise your voices!”
Was he c
Was he c
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
razy?
Here I was, having another intimate chat with a prospect about Time
Here I was, having another intimate chat with a prospect about Time
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Life’s Nature Library and suddenly, I sounded like I was calling from a zo
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
o!
Later, after becoming the top seller and then a sales manager in my ow
Later, after becoming the top seller and then a sales manager in my ow
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
right, I came to appreciate the validity of his rude advice:
Bigger voic
Bigger voic
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
es sell better.
Period.
This may seem counterintuitive to you, as it did
Period.
This may seem counterintuitive to you, as it did
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
to me, long ago, but it’s actually true.
Here are three reasons you want
Here are three reasons you want
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
to raise the volume, whether you are a salesperson or a manager:
(1) Loud
(1) Loud
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
r voices sound more confident than whispery ones, and confidence is contag
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ious. Prospects must believe in what you’re saying, and they defer to you
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
more often when you sound big and extroverted.
(2) When you can hear othe
(2) When you can hear othe
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
reps as they sell, it picks up your spirits, and you feel less alone and
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
self-conscious. So, you enjoy yourself more, just as you do at a louder pa
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ty.
(3) This works in a sales context in the same way that Dale Carnegie’
(3) This works in a sales context in the same way that Dale Carnegie’
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
s advice works in public speaking: Act enthusiastic, and you’ll be enthusi
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
stic. In other words, your attitudes follow your behavior. If you can get
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
yourself to sound confident and successful, you’ll become so.
I know, you
I know, you
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
may be thinking, “I don’t like that; I don’t want to sell that way!”
I ca
I ca
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
n relate. If your want to argue with success, go ahead.
Just do it LOUDLY
Just do it LOUDLY
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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