Useful Advices - Business

I walked into a call center the other day, a small one, and something amazing hit me.

There is

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

absolutely no high technology present in the calling areas.

Sales reps use paper printouts of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

customer names, make chicken scratches to note who says yes, no, maybe, call back later, and n

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t in.

No one is served by an auto-dialer.

This is a bare bones operation, and definitely a th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rowback to the 80’s, if not earlier.

Yet it is successful.

Let me repeat that.

It is success

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ul, and instead of putting its extra cash flow into machinery, the company is investing in its

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

people, in the form of training and coaching. The goal is to create better sellers, not faster

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

typists or data entry clerks.

How refreshing. No computer screens, except in the managers’ off

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ces.

I’ve wondered, of late, whether we’ve become a nation of nonstop screen watchers.

Tonigh

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t, at the mall, I picked up a pair of new sunglasses at one of those kiosks that’s smack in the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

middle of the walking area. An early 20s-ish fellow rang-up my order, and I noticed a flat scre

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

en with some show running on it. Very thin and about five inches long, it was bolted to his wri

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ting area, next to the charge card terminal.

Apparently, when he’s working, he’s watching TV o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

some video. People used to carry paperback books to fill the gaps when working at places like

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

this.

Screens are now fixed in front of us at supermarket check out areas. Containing the wors

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

programming known to humanity, watching these images and babbling heads will make you lose fiv

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e or ten I.Q. points per shopping trip.

I don’t have to tell you about the convergence of TV a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd cell phones. More screens, more of the time.

Technology doesn’t do our selling for us. Peop

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e do, yet we’re suckered into thinking that we need all of these high definition ditties.

Ask

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

yourself if your screens are serving you, or are you serving them?

The answer may surprise you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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