Useful Advices - Business

There is a great misconception about telemarketing. Say that word and people conjure images of having their day interrupted by machine-like in

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

dividuals only interested in making a sale. This image is why so many have refused to list their number or have even gone as far to put themse

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

lves on a 'no-call' sheet. Is this wrong?

Yes and no.

There are, of course, going to be times when you do not want to chat with a persistent

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

telemarketer. Everyone has received that long call during dinner, after having to deal with hard hours at work. When you want to relax, listen

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ing to a sales pitch is not the idea that comes to mind. So, yes, you give an abrupt goodbye or just forgo that formality all-together and han

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

up.

But... is this right? Should you simply refuse to listen to a telemarketer? Many would give a resounding "Yes!". That is too hasty an an

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

swer, however. Sometimes, you have to listen to what is being offered--it may just be something you need.

Telemarketing, as an idea, works. I

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

is the execution that people object to. That does not change the fact, however, that products and services (that you may need) are being off

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ered. Yes, talking on the phone can be a hassle and, yes, you are not going to always be up for it. This should not force you into a phone-sec

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

usion, though. Telemarketing could be a way for you to discover products that you would have otherwise never known about it. You may find thin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

gs that quickly rise to the position of 'essential' just from listening to a salesperson.

This does not mean that you have to answer the phon

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e each time, and it certainly doesn't mean that you have to listen to every pitch. But you should not be so fast to condemn a service that y

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

u just might use.

So when do you take the call? That depends on your schedule: if you work all day, you may not be interested in talking at n

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ight. That is understandable. On the weekend, however, you may have more time to actually listen to what is being offered. You should not just

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

dismiss the call if you have a few minutes to spare. People often make that mistake. They decide that no time is the right time, and never bot

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

her to pick up the phone. That goes against common sense--you know that there will be products you want. Not all the time, of course, but ther

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

will be some. How can you learn about them without having it presented? Oh, yes, you might stumble across it online, but that's no guarantee.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

You should be willing to listen if you have time to do so.

Telemarketing is not the horror people often paint it to be. It is simply a way

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

of letting you in on the latest services and products. You may not always need--or even want--these but you should allow yourself the option o

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

f hearing about them. So, do not be too hasty to put yourself on the 'no-call' sheet. You may just be missing out on something worth your time

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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