Useful Advices - Business

If you are in sales cold calling is a great way to get sales appointm

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ents and quickly weed thru those who are interested and excited about

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

what you are selling and those who are not interested.

Some people b

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

elieve because cold calling is a percentage game and few people actua

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ly wish to buy what you are selling. Nevertheless cold calling saves

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the sales person time in travel and the prospects time from not being

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

bothered or visited by unwanted sales people.

Many sales folks hate

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

cold calling, yet I bet if they would better track exactly where thei

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

best sales originate they would be surprised that cold calling is in

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

deed amongst the top ways that such leads came it. Word of Mouth refe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rals would give cold calling a good run for its money in this categor

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y, yet you cannot wait around for the phone to ring if you are going

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o be successful in sales, you must be proactive.

Speaking of being p

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

roactive I recommend that you chart the number of cold calls you make

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

each week and the amount of sales you make and you will see that when

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your cold call numbers go up so does your commission sales income. I

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

therefore makes sense to set goals of how many calls you make and ch

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

art your progress and look at how many of those cold calls lead to en

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ering serious talks with the prospects or drive you into the sales pr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ocess and then eventually lead to sales. Please consider this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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