Useful Advices - Business

Marketing consumer products over the phone is called telemarketing. A recent study indicated that prod

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ucts and services sold via telemarketing amount to hundreds of billions of dollar each year. Political

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

bodies, charity organizations, and various other organizations to raise funds and invite donations al

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o use telemarketing. Public opinion polls are also conducted with the help of telemarketing.

Telemark

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eting involves the use of persons trained in conversational skills and automatic dialer software and e

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

uipments. Telephonic surveys usually make use of a script that derives only a small range of responses

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

. A telemarketing firm maintains a list of prospective customers. The list is prepared based on inform

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ation such as the customer’s past purchasing trends and credit limits. The telephone numbers are colle

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ted from various sources such entries made into competition or application forms and previous requests

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

made for certain information. Phone numbers are generally taken from other companies, telephone direc

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ories, or any other public lists.

Telemarketing has developed a certain degree of antipathy among the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

masses. People are often telephoned at the wrong time and place. Telemarketing companies have been cr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

iticized for making unsolicited calls and using high-pressure sales techniques. This has led to the im

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lementation of strict regulatory and legislative controls. The Federal Trade Commission, the Federal C

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ommunications Commission, and various other state agencies control telemarketing. The U.S. Telephone C

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nsumer Protection Act of 1991 also puts restrictions on it. The Direct Marketing Association and a num

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ber of state agencies maintain do-not-call lists to save people from unwanted telemarketing calls. Per

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sons who do not wish to receive calls from marketing firms can enlist themselves in those do-not-call

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ists. Marketing companies that do not honor do-not-call lists invite heavy penalties. The U.S. Federal

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Trade Commission has published a national do-not-call list, in spite of protests from marketing firms

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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