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  • Useful Advices - About to Close the Big Sale on the Phone; Oh No Battery is Dead!

    More and more these days the top salespeople are on the road making deals an
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    d that means they're using cell phones. The problem with using a cell phone,
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    as a salesperson is the reliability of cell phones isn't exactly what it sho
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    uld be and to top off matters there never seems to be enough juice left in y
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ur battery when you really need it.

    There you are about to close the big sa
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    le on the phone and all of a sudden the battery goes dead; oh great you say?
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    If you really want to look stupid to a customer then I suppose you can offer
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    the excuse; my battery died and then they will just think you're an idiot,
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ut at least you are an honest idiot and told him the truth.

    You could lie t
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    o the customer and say I don't know what happened to cell phone; it just dro
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ped me and then you look like a dummy because you have the worst cell phone
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ervice around, probably trying to save money and went with a cheapo service
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    plan? There is no easy answer for the salesperson on the road except to hav
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    extra batteries and a special battery charger, which can charge them every
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    night and never leave without full charged batteries.

    If you are making a b
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    g sale and you are talking to the decision maker and you are in the middle o
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    f a serious discussion and all the sudden your cell phone goes out you are l
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    oking pretty stupid and the decision maker will be on to the next thing even
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    if you call back within two minutes. As a salesperson you need back up cont
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ngency plans and extra batteries. Trust me on this; thank you for your time


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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