Useful Advices - Business

The Power of Ten is a system that works time after time. It is proof of w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hy you should use a system that is consistent and will yield results. Usi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng the Power of ten through consistent contact management will get you cl

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

oser to the sale you want. If your close ratio is twenty to one, then you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

know you will have to contact twenty people who say no before you get a y

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

es. You should plan your calls at the end of each day, if not, at the end

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

of each week with a minimum of ten calls per day that are planned (new p

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ospects). I like to plan at least one week in advance so I can make other

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

plans for events and meetings. Remember that the ten calls do not includ

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e call backs or appointments you have already set, only new calls.
<

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r> If you plan your sales through using the power of ten, you will be ab

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

le to work more efficiently. This means when you have done your calls for

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the day, you can concentrate on the work at hand. Planning and following

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

-through with the plan put you a step ahead of most people. It may seem l

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ke a huge task when you first start working in this manner, but in the lo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ng run it will become a habit and you will no longer notice the process.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

The saying “if you fail to plan, then you plan to fail” is not

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

as far fetched as it seems. Think about the things you plan and how they

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

are accomplished. Now think about the things that you did not plan. How d

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

id these events turn out? Some good perhaps but most will not be a winner

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Useful Advices - More Than the Power of TEN

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