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  • Useful Advices - The ACCOUNTABILITY Challenge for Today's Business Management

    In today’s 24/7 driven business word, accountability is becoming a more critical issue for every business owner, manager, executive and salesperson. The challenge is to realize that accountability is just not a single issue, but an issue with m
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    any supporting elements. To maintain and thrive as an accountable individual first requires overcoming the fear to embrace these elements and then a plan of Action to ensure that YOU are an accountable individual.

    Action – What action or actio
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ns did you take or not take and why? Since many individuals have been conditioned not to take action or are stuck in “analysis/paralysis,” accountability suffers because no specific action has been taken.

    Commitment – Are you truly committed t
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    o doing what it takes? As a good friend and mentor once shared that the U.S. has a multi-billion dollar diet food industry. However, he continued “If individuals would engage in walking 30 more minutes each day, drink 8 glasses of water, reduc
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    e their daily food intake and avoid known fatty foods, would they or would they not lose weight? The answer is yes there would be weight lost. So, why is there a multi-billion dollar diet industry? The answer for most simply lies within the l
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    evel of commitment of those individuals.

    Choices – Are you making good choices such as prospecting, networking or professional development ? Growing your business is directly dependent upon the choices that you make. Are your choices growing
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    your business or limiting your business?

    Opportunities – Are you creating new possibilities for success? With so many ways to build your business, what opportunities will generate for you greater success? Look at each networking event as an op
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    portunity to enhance your business. Set goals for meeting new people. Analyze the outcomes from those events. Consider forming strategic alliances with others to improve your business results.

    Understanding – Do you understand yourself? Are yo
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    u aware of your own strengths and feelings? Do you know how to leverage those strengths? How do you deal with your feelings? By better understanding what you what, what behaviors will help you achieve your goals, how you feel and what values a
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    re necessary to maintain your credibility, will bring additional benefits to your business as well as to yourself.

    Numbers – What are your weekly numbers? The old adage goes if you can’t measure it, you can’t manage it. Today’s technology prov
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    des a variety of tools to help you manage your daily performance numbers. By developing your own baseline for success such as 100 dials equals 20 contacts creating 10 appointments delivering 2 sales, you establish some mental boosters to help y
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ou stay focused and motivated.

    Time – Are you making the most of your time? Time is a fixed commodity. By using down time, the time between appointments or phone calls, you can greatly enhance your results. For example, you can write 5 more em
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ails, read 5 more pages or file 5 more pages.

    Alignment – Are your actions in alignment with your purpose? Do you know what your purpose is? Your purpose along with your vision, values and mission statements act as filters and help you to make
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    better decisions. For if the pending issue is not in alignment with your purpose, why are you even considering this issue?

    Building Behaviors – Is your accountability a one time thing? Inconsistency derails many individuals and organizations
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    . “Walking the talk” is critical to building a culture where you are respected for your demonstrated actions. Accountability then becomes your friend and not your foe.

    Internalization – Are you working from the inside out? To be truly accounta
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ble, means that your actions are coming from your inside convictions and not just from some recent external event. Internalization also helps to strengthen the consistency of your actions.

    Learning – Do you view failure positively or negativel
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    y? John Maxwell in his book Failing Forward explains how failure is an opportunity for success. If you permit failures to drive your behavior, you have lessened your own likelihood for success. Each day should present to you a new learning expe
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    rience from which you can grow both personally and professionally.

    Integrity – Do you demonstrate your values at all times? For example, will you take action when you know a situation is wrong or will you ignore the situation because you don’t
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    want to lose a sale?

    Team – How can you help others be more accountable? Today, proactive teamwork is a greater part of American business. Teams help achieve greater success, but sometimes team members lack some of the necessary skills. We of
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ten hear of the 20% of the team doing 80% of the work. Are your behaviors helping others to be more accountable or are your behaviors allowing others to shoulder more of the workload?

    YOU – Bottom line, it is all about YOU, no buts, no excuses


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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