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Useful Advices - The Surest Way to Boost Sales
If you have a small business and you are looking to boost your sales and make
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
the public aware of your business, how do you going about doing this? There
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
s one sure way that I know to boost sales and create awareness. It may not be
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
sexy, but it WORKS!
The best way to "start" marketing any business is to de
The best way to "start" marketing any business is to de
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
elop a marketing plan. And before you decide you don't have the time or exper
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ise to create a plan, I urge you to understand why it is so important.
Creat
Creat
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ing a plan will force you to determine who you want to make aware of your bus
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ness - it really is not just "the public."
You need to identify who can most
You need to identify who can most
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
benefit from what you are selling. If it's a retail store, how far can you e
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
pect people to travel to do business with you? This will in part depend on wh
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
t other stores can fill their same need. You also need to identify who these
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
competitors are.
Creating a marketing plan will ensure you understand these
Creating a marketing plan will ensure you understand these
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
asic facts BEFORE you do any marketing. Why is this important? Because it is
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
the only way you can ensure your marketing will be effective.
No one wants t
No one wants t
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
waste valuable marketing dollars. But that is exactly what many businesses d
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
when they don't take the time to figure out exactly who they should be marke
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ting to and what they should be saying.
Without this you are just doing "ran
Without this you are just doing "ran
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
om" marketing and hoping someone will respond. Why not do "laser" marketing d
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
esigned to reach exactly the type of people who are most likely to respond, a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
d with a message that speaks directly to their needs?
(C) 2005 Debbie LaChus
(C) 2005 Debbie LaChus
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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