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Useful Advices - Poor Performance - Fix it by Coaching
Coaching is about finding out the cause of poor performance
or behaviour and discussing with the team member how to put
it right.
The team
The team
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
member might respond immediately to coaching and
improve the situation. However the improvement wont always
be permanent and you may have
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
o do further coaching.
When I suggest this to some managers, they see it as some kind of touchy-feely softly-softly approach. Let me assure
When I suggest this to some managers, they see it as some kind of touchy-feely softly-softly approach. Let me assure
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
you right now - it's not!
It's about telling the team member what part of their
behaviour you're unhappy with, listening to what they hav
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
to say and agreeing a way forward.
The goal is to achieve a change in behaviour that the team member is committed to and helps you achiev
The goal is to achieve a change in behaviour that the team member is committed to and helps you achiev
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
your outcomes.
Coaching benefits
Think of a time when somebody, a teacher, parent, boss, - coached, taught or encouraged you get better a
Coaching benefits
Think of a time when somebody, a teacher, parent, boss, - coached, taught or encouraged you get better a
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
t something.
When I ask this question on a seminar I get responses such
as - "I felt good - inspired - motivated - pleased -
confident - w
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
nt to do better."
This is what you're aiming for in your team
1 More productive behaviour - The first objective of coaching is to resolve
1 More productive behaviour - The first objective of coaching is to resolve
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
the poor behaviour. If it's done properly then
that's what you'll achieve. However there are other
benefits.
2 The team member knows what'
2 The team member knows what'
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
expected - Coaching allows
you
to make it very clear to your team members what is expected
of them. Many mangers fall into the trap of "a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
suming" that
the team member knows what's expected. This is the cause of
many examples of poor behaviour. The team member didn't know
- "r
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
eports had to be submitted by the 15th of the month."
They didn't know - "they could give the customer their money
back." Didn't know - "th
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
y had to be on time for the
meeting." Coaching allows you to calmly and clearly, make
clear what's expected.
3 The team member is motivat
3 The team member is motivat
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
d to change - The only real
motivation is internal motivation. Coaching allows you to
create the environment where the team member makes th
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
decision to change for themselves. This means that they're
more committed to the change and it's more likely to happen.
It's also easier
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
n you because you don't have to "drive"
the person to make the changes.
4 They know you care - If you coach, in the way we're coming on to
4 They know you care - If you coach, in the way we're coming on to
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
look at, your people will see you as supportive and
understanding. They'll know that you're not just "picking"
on them and that you're loo
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ing for a win-win situation.
5 It ensures a happy and motivated team - That means better results, you achieving your outcomes and there's m
5 It ensures a happy and motivated team - That means better results, you achieving your outcomes and there's m
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ch less
stress all round.
6 Less warning interviews - If you coach poor behaviour as and when it occurs then you're likely to have far fe
6 Less warning interviews - If you coach poor behaviour as and when it occurs then you're likely to have far fe
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
er warning
interviews. The manager who ignores poor behaviour, lets the situation build up and then finds himself in the 'warning' situation
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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