Useful Advices - Business

We all agree one of the most important parts of any business is Sales. We also know that to get sales we must advertise to let potential customers know of our offerings. When writing a business plan you must h

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ave a clear and concise picture of how you will generate sales for your business if you are to attract favorable loans and proper capital to succeed. I cannot impress upon you enough of the importance of these

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sections in your business plan. So much so that I want to offer you this sample to assist you in writing your business plan for your next most important entrepreneurial endeavor.

You will need to print this a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rticle and then read the paragraphs below and of course modify them to fit you business model. Carefully describing how you will go about your sales and which methods of advertising you will use to bring in yo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r customers. Then construct your own Sales and Advertising Sections for your business plan. My sample is for a mobile car wash business that is a franchise and is pretty straight-forward, it will give you idea

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s and insights to complete your own. Continued Success.

- - - - - - - - - - - - - -

Sales

We will initially use direct sales as our primary sales technique. We will casually walk into businesses and offer

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ur services. Other forms of initial contact will include fax marketing, e-mail, flyer distribution, car wash fundraisers and car wash free-bee give aways. We will follow the franchisor’s recommendations on sa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

les lines that are updated periodically on cassette tapes. We will play these tapes in our work trucks so all crew members can close sales and up-sell customers instantly in the parking lots and offices.

We

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ill also follow the franchisor’s pricing policies. When we find something that works extremely well in our territory we will push those services. It is in the Franchise Circular and Franchise Agreement that

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

we must charge no less than $5.00 for a basic exterior car wash. The other prices can vary. We intend to retain the highest possible profit in the services we provide. We want repeat customers, so we will f

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nd a happy medium for our clients (supply and demand).

For promotions we will continually:

Give out car wash door prizes at civic group meetings, bingo nights, chamber of commerce, etc.

Plan car wash fundra

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sers at least once per month for kids.

Fax out car wash discounts on poor weather days.

Sponsor civic programs such as Neighborhood Mobile Watch Program, Arson Watch Program, etc.

Advertising

Our advertisi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng will be extensive. Our franchisor will help us achieve additional market penetration up to 1.2% of the population (based upon a population average of 40,000) for every truck we are using. Their advertisin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

help will include some of the following:

Bidding On Government Accounts

Direct Mailings of Previous Customers

Fax On Demand

Fleet Sales Campaigns (Every Three Months)

Internet Home Page Referrals

Radio

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Packages

We will spend our local advertising dollars very carefully on things like: Booster Club programs for youth sports, flyers and inserts in newspapers. All of our flyers will have local advertising on

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the reverse side. This will offset most or all of the printing costs. Our franchisor has proven over and over that these are the best forms of advertising for mobile automobile services.

Marketing Funds Dis

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tribution Breakdown

Insert Chart.

Media

Free publicity has always been easy for those companies that have new concepts and flair. Our company will have ultra high visibility. Our truck(s) will be bright y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

llow, have large signs and perform high profile car washing fundraisers for non-profits groups. Our crews will be high energy young men and women. Here are some of the places we will submit pre-written stori

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

es and press releases:

Chamber Of Commerce Newsletters

Contractor Newsletters

Large Company Newsletters

Local BBS Bulletin Boards

Local Cable Companies

Local Industry News

Local Newspapers

Local Radio

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tations

Real Estate Multi-Listing Books

Our franchisor will custom make public relations material in the event our preinstalled press release files in Microsoft Word are not applicable to the given situation

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Useful Advices - How to Write a Business Plan Sales Section for a Mobile Service

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