Tags |
|
|
Links |
|
|
Useful Advices - Set Yourself up for Trade Show Success
Of the many mistakes small business owners make, a big one is partic
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ipating in trade shows and business expos without a strategy for tur
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ning those marketing opportunities into sales. Here are five tips to
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
get you started.
1. Have a goal. What do you want to get out of th
1. Have a goal. What do you want to get out of th
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
e event? Most small business owners think sponsoring an event will b
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ring them a ton of business. Not necessarily. Follow up is critical.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
2. Make sure the audience is your market. If your company is a bus
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ness-to-business provider and the event is for consumers, the likeli
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
hood of new business is slim. Sponsoring an event that doesn't inclu
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
de your target market is just a waste of money. Do your homework.
3
3
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
. Don't dismiss "expensive" events right away. Just because an entry
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
cost is high doesn't mean you can't afford it. You could offer to w
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ork on the organizing committee, perform specific duties for the eve
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
nt, or donate a product or prize in return for partial payment.
4.
4.
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ntroduce yourself before the show. If at all possible, get a postal
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
mail or email list (or both) of attendees from the trade show host.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
A week prior to the show, send a notice introducing yourself to them
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
and inviting them to stop by your booth.
5. Plan for follow-up. Be
5. Plan for follow-up. Be
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
fore you sign up for the show, have a plan in place for how you will
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
follow up with those prospects interested in what you have to offer
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.usefuladvices.org.ua/article/38797/usefuladvices-Set-Yourself-up-for-Trade-Show-Success.html">Set Yourself up for Trade Show Success</a>
BB link (for phorums):
[url=http://www.usefuladvices.org.ua/article/38797/usefuladvices-Set-Yourself-up-for-Trade-Show-Success.html]Set Yourself up for Trade Show Success[/url]
Related Articles:
Tips For Successfully Handling Customer Service Issues
The New Marketing Manager & Exhibit Design
How to Build a Business Empire with Only One Employee: You!
Bookmark it:
|