Useful Advices - Business

To be a successful manager you have to devise ways to bump sales up to a higher level, sustain them, an

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d then do it again and again.

This requires resourcefulness and an astute use of psychology.

Smart ma

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nagers realize at least a few things:

(1) Money is a motivator, but once a seller reaches a certain pe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ak, it’s hard to use money, alone to get him to soar even higher.

(2) Status is a potent motivator, an

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

as a reward, it costs surprisingly little. And the prospect of losing one’s status, is also a motivato

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r.

(3) Most salespeople are competitive individuals. A manager has to channel this drive constructivel

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y, or it will be expressed destructively, jeopardizing the entire team.

(4) A successful manager will

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

have many personalities. One of them is the face he shows in sales meetings. Another is one that is cus

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

omized to each seller on his crew, and that one always remains private.

One of the best ways to light

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a fire under your salespeople is to light two fires at once.

Set up a quiet rivalry.

I’ve done it by

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

taking the number two or three producer aside and saying:

“You know, Mary, I have a lot of confidence

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

in your abilities, and I think, potentially you can outsell Lou, and frankly, I’d love to see that happ

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n. It would be good for him!”

Check her response. If she smiles slyly, you’ve got a cohort in this lit

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tle bout. If she gives you a deer-in-the-headlights look, then ask her, “What do you think it will take

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

for you to do it?”

At this point, she should get the hint that you’re throwing down the gauntlet. She

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

has been tapped to step into the ring, ready or not!

You can tell her exactly what it will take, day

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y day, for her to achieve the victory. Then, you can track it with her, informally, with smiles, nods,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

words of praise, and other short-term expedients.

Once the game is on, group dynamics and the ego of y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

our sales leader will do the rest of the work.

You’ll feel like boxing promoter, Don King, after he ha

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s lined up a match involving titans. All you have to do is take your ringside seat, and count the purse

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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