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  • Useful Advices - What's on The Menu Today?

    A restaurant is good example of a “company” that is dealing with the dynamics of consumer
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    demands.

    There are 545,000,000 search results (Google) for the term restaurant. Overture
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    rovides 100 different occurrences of restaurants that are most related to a location (New
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    York, Washington, Baltimore, etc) or to a Type of Dish like Italian, Greek, etc. There is
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    lso a combination of both (Chinese restaurant New York). The keyword for Overture signals
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    nearly 10,000,000 searches per month (for the word "restaurant" only).

    Once you have star
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ed your culinary outlet you have chosen for both the location and the dish. The next quest
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ion is; what is on the menu? This is a question all sales organizations are dealing with.
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    restaurant is not a typical sales organization, but sales is an important process. So the
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    question is again;

    What is on the menu?

    The type of dish is not the issue. That choice
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    as been made already. But serving the client is the issue. And this is more of a logistics
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    problem.

    You could leave the choice up to the client. You present separate items on the
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ist and leave the client completely free to choose. This requires that you to cater for al
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    l the items on the list which is a costly operation.

    You could also promote a standard da
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ly menu, for which you will bet that 80% of the clients will go for. In order to pull your
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    clients into this promotional direction you need to do something with the price...

    If yo
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    have organized your restaurant in this way, you have chosen for the internal focus. Your
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    operation is driving the business. The price is driving the clients (hopefully into the ri
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ht direction) and you can stay in business until another restaurant pops up around the cor
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ner.

    Until that moment you have time to think about a real CRM strategy.

    © 2006 Hans Boo


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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